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| symbols of expression that individuals, groups and societies use to make sense of daily life and to articulate their values |
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| the phenomenon whereby audiences seek messages and meanings that correspond to their preexisting beliefes and values |
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| Creator of the World Wide Web (WWW) |
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| the combination of OLD and NEW media technologies to form and new medium that can provide the depth of print mediawith audio and video components of the broadcast media. |
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| The distance between those with the capability to use the Internet and those without it. |
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| The Network that the Internet uses |
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| "Public Interest: Convenience or Necessity?" |
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| Radio Act of 1927 (FCC)- More gov't control of radio frequencies |
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| What radio broadcast scared listeners on Halloween Eve, 1938? |
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| "War of the Worlds" - ppl though that we were under alien invasion |
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| Development of Transistors |
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-Tiny devices that receive and amplify radio devices
-enabled radios to be portable
-changed the way people used radio |
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| Who Created the Television? |
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| Philo T. Fansworth (patented several technical improvements and in 1927 transmitted the first picture via TV. Sold patents to RCA and AT&T) |
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| A station owned and operated by a network |
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| A station not owned or affiliated with a network |
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| when viewers tape shows and watch them later, when it is convenient for them |
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| Why are newspapers having to lay off so many people over the years? |
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| They are slowly making less and less each year |
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| How did Yellow Journalism get its name? |
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-The battle over readers led to more sensational journalism
-Named after a cartoon characture, the "yellow kid" |
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| The cartoon (created by Outcault) was fought over by Pulitzer and Hearst which went into news covarage |
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| Reporters from the early 1900s that did intense reporting on social, political and economic problems. Called this because figurativly they crawled around in muck |
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| wrote a series called "Shame of the Cities" that addressed the serious problems in urban America (muckraker, McClure's Mag.) |
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| wrote "The History of the Standard Oil Company," which led to the changes in the oil industry. (Muckracker, McClure's Mag.) |
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| Wrote the novel "The Jungle," which revealed unclean practices in Chicago's stockyards (Pure Food and Drug Act & Mean inspection Act in 1906 [muckracker]) |
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| When language is used to intentionally confuse or mislead - inspired by George Orwells novel "1984" |
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| language used to make it less troublesome for the speaker to offend or suggest something unpleasant (dblspk) |
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| a hybrid language or dialect simplified in vocabulary and grammar and used for communication between peoples of different speech |
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| Giving words or situations more meaning or detailed example to explain something |
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| him and his crew took thousands of pictures of the Civil War. Also took Lincolins picutre that is now on the 5 dollar bill. |
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| Creator of Kodak and brought photography to the public |
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| He is known for his dedication to using his photographic and journalistic talents to help the less fortunate in New York City, which was the subject of most of his prolific writings and photographic essays |
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| the development of a brand through intentional or unintentional effort. The term has gone beyond advertising and now implies o andthing that is identified y a collection of images and messages |
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| Limited protection for commercial speech by supreme court |
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| Advertising in movies and other media when the public is unaware (Starbucks cup in a scene, mac, etc) |
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| Hired by coca-cola to help advertise to african-americans (used jakie robinson) |
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| staged or scripted events that are fake versions of reality. (ie. when a presidential debate appears more like a game show) |
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PR representative
-"Torches of Freedom"
applied pshycology and sociology principles to shape public opinion |
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| PR - Advised his clients to be honest with the media. *Helped Rockefeller smooth over his image with the public after his employees killed families of minors |
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| Should journalists provide public with what it needs to know or what it wants to know? |
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-seek truth and report it
-minimize harm
-act independently
-be accountable |
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| Rights of First Amendment |
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| Freedom of: speech, religion, protest, |
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| Argued AGAINST gov't licensing of printers by saying that all expression should be allowed so that the public may choose what is correct and throw out what is bad |
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| The legal protection of intellectual property such as books, movies, songs, etc. |
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| A false statement that holds a person up to public ridicule, contempt or hatred, or injuries a person's business or reputation. (Libel is written form) - civil court basis |
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| City where the first radio station developed |
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| What is the source of income for newspapers |
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| newspaper pictures made of small dots |
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| What US magazine has he largest circulation? |
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| Most valuble quality of journalism |
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| involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes ( |
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| What is the name of the start-up airline featured in the documentary |
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| What did Kevin Douglas Atkin study in his role as a brand manager |
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| What does Kevin Roberts call a brand that has loyalty beyond reason |
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| What does Clotaire Rapaille call the primal urges that compel people to take action, such as buying a product? |
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| What is it called when a political campaign reaches out to voters on a one-to-one basis? |
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