Term
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Definition
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Purchasing and Collecting accounts receivable or of advancing cash on the basis of accounts receivable |
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Term
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Definition
| Creating a range of sizes by hand: (hand grading, computer grading, machine grading) |
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Term
| 3 Kinds of Manfacturing Enviroment |
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Definition
| Mass customization, Mass Production, Short cycle production |
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Term
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Definition
- manufacturers sell products directly to consumers (catalog or internet)
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Term
| Limited Marketing Channel |
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Definition
| Retailers chose the products they want to sell |
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Term
| Extended Marketing Channel |
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Definition
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Term
| Conventional Marketing Channel |
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Definition
| Consists of Independant companies that separatly preform manufacturing, distribution, and retailing functions. |
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Term
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Definition
| Companies that work as an united group |
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Term
| Duldistribution/Multidisribution Channel |
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Definition
| Manufactures sell their merch. through their own stores. As well as through retailers. (ex. Vans, Levis) |
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Term
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Definition
| Products are made available to as many consumers as possible through variety of retailer outlets |
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Term
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Definition
| Only puts merch. in certain types of stores. |
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Term
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Definition
| Only puts Merch. in their own stores. |
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Term
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Definition
- Any business establishment that directs its marketing effort toward the final consumer for the purpose of selling goods and services.
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Term
| How to retailers differnciate them selves from others? |
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Definition
| Size and location, Price, type of Merch., and target customer |
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Term
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Definition
| Ownership flow, Physical Flow, Informative Flow, Payment flow, and Promotion flow. |
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Term
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Definition
| Hand cutting, Die Cutting, Computer cutting |
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Term
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Definition
| Cities that house marts and showrooms but also have important manufacturing and retailing industries. |
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Term
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Definition
| Building(s) that house showrooms in which sale reps show apparel lines in to retail buyers. |
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Term
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Definition
| Times in the year in which retail buyers come to show rooms or exhibit hauls to see the seasons fashion lines |
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Term
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Definition
| Sponsored Shows for the purpose of promoting lines of apparel or accessories. |
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Term
| Types of Company Ownership |
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Definition
| Sole Proprietorship, Partnership, Corporation |
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Term
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Definition
| A publicly given exclusive right to an idea |
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Term
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Definition
| A districtive name, mark, work, designer, or pic. used by a company to identity its product |
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Term
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Definition
| To protect a number of written, pictorial, and preformed work. |
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Term
| Ready to wear in different countries |
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Definition
UK: off the peg
France: pret to wear
Italy: Poda pronto |
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Term
| Types of Consumer Research |
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Definition
| Demographic, Psychographic, Geogrpahic, Behavior |
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Term
| Long-range Market Analysis |
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Definition
| Economic trends related to consumer spending patterns and business climate |
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Term
| Short-range Market analysis |
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Definition
| Predicting changes in retailing purpose |
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