Term
| name the four p's of marketing. |
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Definition
| Product, Place, Promotion, and Price |
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Term
| what do people think marketing means? |
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Definition
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Term
How can potential customers be grouped?
this is called segmentation. |
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Definition
By location
By education
By gender, hobbies, and personal attitudes |
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Term
| What are the four stages of the PRODUCT LIFE CYCLE? |
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Definition
| Introduction, Growth, Maturity, and Decline |
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Term
| What are the 8 distribution channels?? |
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Definition
*Direct to consumers
*Via retail
*Via wholesale
*Via agents
*Agent to consumer and business
*Direct to business
*Wholesale to businesses
*Wholesale to business retailer |
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Term
| What established in an effort to encourage companies to tell the truth about their products? |
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Definition
| The Better Business Bureau |
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Term
| What holds all your company records about your customers, sales, orders, and employees? |
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Definition
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Term
| What holds all your company records about your customers, sales, orders, and employees? |
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Definition
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Term
| What are computer programs that access and update records such as point of sale software or payroll programs |
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Definition
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Term
| What's the difference between a field and a record in the information and communication technologies? |
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Definition
Field: column and holds a kind of infromation we wish to gather from customers. Name, zip code, age, etc.
Reoord: a row that represents infro. about a single customer, product, or employee |
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Term
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Definition
A collection of data that has been created for a business, then a most info. systems connect to the database to answer questions.
*asking ?'s in a query |
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Term
What is it called when a supervisor can check everything u did on the computer??
time, sites you went to, etc. |
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Definition
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Term
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Definition
| Raido Frequency Identification that replaces bar codes as a way of tracking products. |
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Term
| Name the protections of the internet. |
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Definition
1) firewalls (barriers between company systems and the internet)
2) virus scans (software that checks to see if viruses are on the computer)
3) audit trails (records kept on who accessed particular company info.)
4) backup systems (records made and kept off-site in case databases are corrupted or destroyed)
**NOT DATA WALLS!! |
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