Term
| The year 1956 marked the beginnings of the death of the mass circulation magazines. The first to cease publication was: |
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Definition
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Term
| Today, there are approximately magazines in operation in the United States. |
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Definition
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Term
| Of all the magazines in operation in the United States today, approximately _____ are general interest consumer magazines. |
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Definition
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Term
| What percentage of all U.S. advertising expenditures is given to magazines? |
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Definition
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Term
| The first magazine in Colonial America was: |
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Definition
| ANDREW BRADFORD’S AMERICAN MAGAZINE |
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Term
| In the early 1800s, U.S. magazines began to less resemble their British forefathers, in large part because of uniquely American social movements like: |
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Definition
| Labor Reform and Abolition |
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Term
| In the contemporary world of consumer magazines, being good isn’t enough. A publication must be good and APPEAL PRIMARILY TO SPECIALIZED READERSHIPS WITH RELATIVELY: |
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Definition
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Term
| The very first colonial magazines were expensive and aimed at the small number of literate colonialists. Their content was composed primarily of: |
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Definition
| REPRINTED BRITSH MATERIAL |
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Term
| The very first colonial magazines suffered because distribution was difficult as a result of THE ABSENCE OF A WELL – ORGANIZED: |
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Definition
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Term
| The U.S. mass circulation, popular magazine first prospered in the: |
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Definition
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Term
| The Postal Act of 1879 increased literacy and reduced cover prices, and _________ fueled the booming interest in mass circulation magazines after the Civil War |
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Definition
| The spread of the railroad |
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Term
| In the late 1900s, magazines were able to reduce cover prices dramatically and thereby increase their readership due to THEIR ABILITY TO ATTRACT GROWING AMOUNTS OF: |
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Definition
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Term
| In 1913, the 17th Amendment, mandating popular election of senators, was ratified. The drive for its passage was begun by a series of articles entitled “The Treason of the Senate,” appearing in which magazine? |
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Definition
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Term
| The average ad content to editorial content ratio for an American magazine is: |
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Definition
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Term
| When you read Vogue, Sports Illustrated, or Wired, you’re reading a ______ magazine. |
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Definition
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Term
| Web and Internet users tend to be unsophisticated readers is NOT among the problems faced by online magazines as they attempt to become profitable. |
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Definition
| Web and Internet users tend to be unsophisticated readers is NOT among the problems faced by online magazines as they attempt to become profitable. |
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Term
| The ______ of was established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures. |
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Definition
| Audit Bureau Circulations |
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Term
| _____ was first published in 1923. Its brief (originally only 28 pages long) presentation of the week’s news in review was immediately popular, and it was making a profit within a year of its birth. |
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Definition
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Term
| There are more than 100,000 different _____ and magazines in America, representing 34 billion annual copies |
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Definition
Brand Magazines
Magalogues |
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Term
| An early machine for projecting slides onto a different surface: |
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Definition
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Term
| Images our eyes gather are retained by our brains for about 1/24 of a second, producing the appearance of constant motion: |
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Definition
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Term
| William Dickson's early motion picture camera: |
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Definition
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Term
| Process of recording images on polished metal plates, usually copper, covered with a thin layer of silver iodide emulsion: |
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Definition
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Term
| An early system of photography using translucent paper from which multiple points could be made: |
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Definition
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Term
| Peep show devices for the exhibition of kinetographs: |
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Definition
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Term
| Lumiere brothers' device that both photographed and projected action: |
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Definition
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Term
| Tying together two separate but related shots in such a way that they take on a new, unified meaning: |
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Definition
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Term
| The first movie houses; admission was one nickel: |
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Definition
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Term
| The first film production companies: |
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Definition
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Term
| Two films on the same bill is known as a: |
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Definition
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Term
| The second, typically less expensive, movie in a double feature: |
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Definition
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Term
| A system in which studios produced their own films, distributed them through their own outlets, and exhibited them in their own theaters: |
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Definition
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Term
| The practice of requiring exhibitors to rent groups of movies(often inferior) to secure a better one: |
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Definition
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Term
| The process of deciding to make a movie: |
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Definition
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Term
| Opening a movie on only a few screens in the hope that favorable reviews and word-of-mouth publicity will boost interest: |
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Definition
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Term
| Specialty or niche division of a major studio designed to produce more sophisticated-but less costly-movie: |
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Definition
| Corporate independent studio |
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Term
| Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations: |
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Definition
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Term
| Movies that can be described in one line: |
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Definition
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Term
| An expensive blockbuster around which a studio plans its other releases: |
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Definition
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Term
| Movies produced with full intention of producing several sequels: |
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Definition
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Term
| Movies produced primarily for initial exhibition on theater screens: |
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Definition
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Term
| Film making using digital video cameras and desktop digital editing machines: |
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Definition
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Term
| Sponsor financing of movies to advance a manufacturer's product: |
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Definition
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Term
| a form of crusading journalism that primarily used magazines to agitate for change: |
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Definition
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Term
| These magazines carry stories, features, and ads aimed at people in specific professions and are distributed either by the professional organizations themselves or by media companies (such as Whittle Communications and Time Warner): |
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Definition
| Trade, professional and business magazines |
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Term
| Magazines that are produced by companies specifically for their own employees, customers and stockholders. Or by clubs and associations specifically for their members. |
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Definition
| Industrial, company and sponsored magazines |
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Term
| Magazines that are sold by subscription and at newsstands, bookstores and other retail outlets, including supermarkets, garden shops, and computer stores.: |
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Definition
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Term
| special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping |
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Definition
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Term
| a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria |
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Definition
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Term
| small, black-and-white squares that appear on many media surfaces that direct mobile device users to a specific website: |
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Definition
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Term
| tag embedded in a magazine page that connects readers to advertisers' digital content |
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Definition
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Term
| magazine ad copy that weaves through or around editorial copy |
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Definition
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Term
| ads in magazines and newspapers that take on the appearance of genuine editorial content |
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Definition
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Term
| newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it: |
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Definition
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Term
| demand by an advertiser for an advance review of a magazine's content, with the threat of pulled advertising if dissatisfied with that content: |
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Definition
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Term
| The process of photography was first invented around 1816 by: |
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Definition
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Term
In 1893, British inventor ( ) introduced his photographic
system, which used translucent paper (a negative) and was so sensitive that it permitted exposure
times as short as 30 seconds. |
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Definition
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Term
In 1873, former California governor Leland Stanford employed which photographer to help him win
his bet about running horses? |
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Definition
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Term
Eadweard Muybridge invented the ( ) to project his slides of people and
animals in a way that would give the appearance of motion. |
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Definition
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Term
Thomas Edison sought profit from Eadweard Muybridge’s discovery of how to make motion pictures.
He gave the task of improving the process to his top scientist: |
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Definition
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Term
William Henry Fox Talbot’s photographic system,( ), was superior to the
daguerreotype because it permitted shorter exposure times, among other reasons |
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Definition
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Term
| Celluloid roll film was developed in 1887 by: |
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Definition
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Term
| The linking of consumer products, such as toys and hamburgers, with popular movies is called: |
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Definition
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Term
| The early films of Edison and the Lumière brothers: |
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Definition
WERE SHORT REPRODUCTIONS OF
REALITY SHOT IN FIXED FRAME |
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Term
| Narrative was first introduced to film by: |
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Definition
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Term
| The first film to utilize editing, intercutting of scenes, and a mobile camera to tell a story was: |
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Definition
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Term
| The first director to utilize editing, intercutting of scenes, and a mobile camera to tell a story was: |
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Definition
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Term
Important to film narrative is ( ), the tying together of two separate but
related shots in such a way that they take on a new, unified meaning. |
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Definition
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Term
( ) employed a wide variety of film techniques to bring passion and
heightened suspense to his 1915 classic, The Great Train Robbery. |
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Definition
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Term
In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film
production into the Motion Picture Patents Company (MPPC), which was often simply called the: |
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Definition
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Term
| The first all-sound movie, released in 1928, was: |
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Definition
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Term
| Adding to the scandals that surrounded Hollywood in the 1920s was the arrest of actor ( ) for a murder in a San Francisco hotel. |
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Definition
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Term
Buffeted by scandal, Hollywood established a self-censoring board, the Motion Picture Producers and
Distributors of America, and installed a former postmaster general as its head. The MPPDA was
often simply called the: |
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Definition
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Term
The MPPDA established a set of guidelines for what was and was not acceptable in movies, called
the: |
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Definition
| MOTION PICTURE PRODUCTION CODE |
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Term
( ) and ( ) were two economic innovations that helped the
movie industry survive the Depression. |
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Definition
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Term
| The 1948 Supreme Court decision that outlawed vertical integration is called the: |
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Definition
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Term
| The first motion picture studio was built in New Jersey by: |
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Definition
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Term
| The name of the first motion picture studio was: |
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Definition
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Term
| Music for the kinetoscope was provided by what other Edison invention? |
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Definition
|
|
Term
| The Lumière brothers’ most important contribution to the development of motion pictures was: |
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Definition
DEMONSTRATING THAT LARGE AUDIENCES WOULD SIT IN A DARKENED ROOM AND
WATCH MOVIES PROJECTED ON A SCREEN. |
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Term
The Lumière brothers developed a device that would both shoot and project motion pictures. They
called it the: |
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Definition
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Term
Edison, jealous of the Lumières’ success, bought the patent for an advanced film projector from U.S.
inventor: |
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Definition
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|
Term
| Studios financing their own films with their own money are called: |
|
Definition
|
|
Term
| The majority of movies that make it to U.S. theater screens are produced by: |
|
Definition
|
|
Term
| The large bulk of annual ticket sales, 80% to 90%, is generated by movies produced by: |
|
Definition
MAJOR
STUDIOS & CORPORATE INDEPENDENTS |
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Term
| The modern independent film boom is said to have been started by the film: |
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Definition
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