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| integration of mass media, computers, and telecommunications |
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| targets media to specific segments of the audience |
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| internet providers should remain neutral in handling information on the internet to avoid favoring content of affiliates while charging competitors/public fees |
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| helps us understand why people adopt new communication behaviors a new way of doing things |
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| four jobs in one: teaching, research, service, grant seeking. 4-7 ears beyond a bachelors is required so they works as a low-paid apprentice until they graduate. |
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Analog- Communication uses continuously varying signals corresponding to the light or sounds originated by the source
digital- computer-readable, information formatted in 1's and 0's |
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| expanded newspaper readership because people wanted immediate news of the conflict |
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| big businesses that own seemingly unrelated holdings made up of diverse parts from across several media industries and involved in multiple areas of business activity |
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| deciding what will appear in the media |
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| creative work of art, writing, film, or software that belongs to a legally protected owner |
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| prompt news with daily coverage about business, sports and women's news |
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| daily newspapers that sold for less money. covered local news for the lower class. |
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| expense-paid trip intended to influence media coverage |
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| an hourly radio programming schedule |
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| phonograph/player piano operated by inserting a coin, originally a nickel |
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| accurate reproduction of natural sound |
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| the legal right to control intellectual property. with it comes the legal privilege to sell, use or license creative works |
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| comprised the "dark" moody American films of the 1940s. often focused on detectives or similar themes. |
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| film studio's use of star's popularity to promote their movie |
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| came up with the idea of projecting movies on a screen |
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| rear front project effects |
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| effects have images projected behind performers who are in the foreground |
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| created by community residents without the involvement of the cable operator |
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| Financial Interest in Syndication Rules. used to push the networks out of the syndication business through which they profited from reruns of popular shows |
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| The 7-8P.M. time slot set aside |
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| The 8-9P.M. time slot. Researchers thought the violence on college campuses and inner cities was caused by television. pg216 |
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| Values advocacy, honesty, expertise, independence, loyalty, fairness pg488 |
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| ethical decisions revolve around selecting one moral value over another when writing, designing, or placing ads. Ethical dilemmas revolved around harmful products, stereotyping, consumer privacy, intrusiveness, subliminal messages, and deception. |
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| inexpensive and "sometimes funded through relatives' credit cards" |
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| Send two, separate, flat image views of the same objects to the brain at the same time. If the two views are taken from slightly different angles so that they appear to be about two and half inches apart our brain is fooled into thinking it sees the object in three dimensions. pg93 |
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| corporate financial support of public television programs in return for a mention of the donor on the air |
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