Term
|
Definition
| catches fire, then disappears |
|
|
Term
|
Definition
| goes into market & develops, usually doesn't disappear (ex: green living) change in general direction, current style, prevailing tendency |
|
|
Term
|
Definition
Understand & anticipate events, issues which may impact event
Safety & security
Aging population
New population
Technology |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
| Health & wellness components |
|
Definition
|
|
Term
| Primary focus of marketing efforts |
|
Definition
| electronic strategies, partnerships & sponsorships, affinity marketing |
|
|
Term
| Needed to be competitive in marketing |
|
Definition
| Faster-use of technology, Better-product & message, More Profitable-methods which are cost-effective |
|
|
Term
|
Definition
| Entertainment, Enterprise, Excitement |
|
|
Term
|
Definition
| Be different, unique, connected to audience |
|
|
Term
|
Definition
| Stretch boundaries, Can you be the first?! |
|
|
Term
|
Definition
| emotional/motivational appeal |
|
|
Term
|
Definition
| Enterprise. baseball owner added fireworks |
|
|
Term
|
Definition
| Enterprise. Washington Redskins owner added marching bands & 1/2time shows |
|
|
Term
|
Definition
| Price, Product, Place, Positioning, Public Relations |
|
|
Term
|
Definition
| Include historical benchmarks, focus on value/benefit, Uniqueness |
|
|
Term
|
Definition
| Organization's goals, make/loose/break even, What are competitors charging, whats going on in economy, Price may be 2ndary to perceived value |
|
|
Term
|
Definition
| Connect location to the product, consider covenience and travel cost |
|
|
Term
|
Definition
| lodging, f&b, transportation, attractions, entertainment, shopping |
|
|
Term
|
Definition
| What needs does product/event satisfy? Competitive price? Content rich? |
|
|
Term
|
Definition
| managing what ppl think of product. Press releases, comm. related participation, often managed by 3rd aprty PR experts |
|
|
Term
|
Definition
| Clean Slick & Simple! Focus on basics and work from SMART objectives |
|
|
Term
|
Definition
| Research, Targets, Objectives/Action plan, Measure & Modify |
|
|
Term
|
Definition
| a multifaceted approach to marketing..stirring up interest in your event..ad, pr, crosspromo, affinity & guerilla marketing, pub service & cause related events, electronic campaigns |
|
|
