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Definition
| the individuals or companies that are interested in a particular product or service and are willing to pay for it. |
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Definition
| uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service. |
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Definition
| data that describe a group of people in terms in their age, marital status, family size, ethnicity, gender, profession, education and income. |
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Definition
| data that describe a group of people in terms of their tastes, opinion, personality traits and lifestyle habits. |
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Definition
| people who buy the products and services companies offer. |
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Definition
| is anything that is required to live. |
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Definition
| an unfilled desire of a customer. |
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Definition
| groups of customers within a large market who share common characteristics. |
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Definition
| a description of the characteristics of the person or company that is likely to purchase a product or service. |
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Definition
| data found in already published sources |
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Term
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Definition
| information collected for the very first time to fit a specific purpose. |
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Definition
| an interview with groups of target customers who provide valuable ideas on products or services. |
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Term
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Definition
| competition from a business that makes most of its money selling the same or similar products or services as another business. |
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Term
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Definition
| competition from a business that makes only a small amount of money selling the same or similar products or services as another business. |
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Term
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Definition
| to keep customers who are buying your product or service. |
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