Term
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Definition
| Any social, economic, or politcal factors that could impact your business. |
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Definition
| Company that cells to other companies. |
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Definition
| Company that sell to individual people. |
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Term
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Definition
| Maximum number of companies an industry can support based on its potential customer base. |
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Term
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Definition
| Detailed description of your target market's characteristics. |
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Term
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Definition
| Objectives social and economic facts about people. |
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Term
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Definition
| Small number of people who are brought together to discuss a particular problem, product, or service. |
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Term
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Definition
| Market segments based on where consumers live or where businesses are located. |
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Definition
| Comany that provides names and contract information for specific groups of consumers or business. |
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Term
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Definition
| Group of potential customers-people or business-who are willing and able to purchase a particualr product or service. |
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Term
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Definition
| Organized way to gather and analyze information needed to make business decisions. |
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Term
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Definition
| Small group of consumers or busineses within a particular market that has one or more things in common. |
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Term
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Definition
| Market that includes as many customers as possible. |
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Term
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Definition
| New information that is collected for a particular purpose. |
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Term
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Definition
| Limited amount of customers who are most likely to buy a specific product or service. |
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Term
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Definition
| Existing information that was previously gathered for a purpose other than the study at hand. |
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