Term
| The SMART system contains what 6 things? |
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Definition
1. NRS Territorial Map
2. New Contract QNE Overlay
3. Goal Recap
4. DEP Status Board
5. High School & Community College Folders
6. SOAR Binder |
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Term
| What does SOAR stand for? |
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Definition
| School of Area Responsibility |
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Term
| The combination of zip codes and high schools comprise what? |
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Definition
SOAR
(School of Area Responsibility) |
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Term
| Every High School & Community College will be placed in this. |
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Definition
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Term
| What is the primary purpose of the high school/community college folder? |
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Definition
| To track information received throughout the school year. |
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Term
| School folders shall be kept for __________, __________. |
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Definition
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Term
| This is utilized to maintain a 12-month rolling picture of the delayed entry pool. |
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Definition
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Term
| The accession block on the DEP Status Board tracks this for incentive purposes. |
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Definition
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Term
What does this acronym from the DEP Status Board stand for:
SYTD WG |
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Definition
| School Year-to-Date Will Grad |
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Term
What does this acronym from the DEP Status Board stand for:
SYTD WG ATT |
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Definition
| School Year-to-Date Will Grad Attained |
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Term
| Who assigns the "Will Grad" market for the station? |
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Definition
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Term
| This is the total number of grads assigned as a target within the NRS and can be found on the DEP Status Board. |
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Definition
SYTD WG Target
(School Year-to-Date Will Grad Target) |
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Term
| This is the total number of individuals in the DEP pool and can be found on the DEP Status Board. |
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Definition
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Term
| Define the Status Board block "DEP accessions" |
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Definition
| Number of new contracts to date for the current month |
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Term
This SMART System item is a spreadsheet or paper record of goals and attainments. It provides valuable "at-a-glance" evaluation of a station, zone, or district.
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Definition
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Term
| How often is the Goal Recap Sheet updated? |
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Definition
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Term
| The current copy of the NRS Goal Recap sheet is posted on the SMART board and the __________ will be retained on file. |
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Definition
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Term
| This is used to record the location and quality of actual enlistments and those applicants qualified but not enlisted. |
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Definition
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Term
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Definition
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Term
| The crosshairs on the QNE Overlay represent data from what? |
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Definition
DOD ASAD
(Department of Defense All Service Accession Data) |
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Term
What do the following represent on the QNE Overlay:
Full Circle Yellow Dot
Letters B, H, or A on a Yellow Dot
Full Circle Red Dot
Date on/near Red Dot
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Definition
Yellow - New Contract
B - Black, H - Hispanic, A - Asian
Red - QNE
Date - date of QNE determination |
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Term
| How long does a Red Dot remain on the QNE Overlay? |
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Definition
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Term
| How often is contact with a QNE maintained and documented? |
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Definition
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Term
| How long is the overlay retained? |
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Definition
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Term
| What is the NRS Territorial Map? |
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Definition
| A map of the stations' area of responsibility |
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Term
| How is a recruiter's territory distributed? |
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Definition
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Term
Name the location the following legend item refers to:
Red Star |
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Definition
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Term
Name the location the following legend item refers to:
Blue Star
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Definition
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Term
Name the location the following legend item refers to:
Green Star |
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Definition
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Term
Name the location the following legend item refers to:
Gold Star |
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Definition
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Term
Name the location the following legend item refers to:
Silver Star |
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Definition
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Term
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Definition
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Term
| What does SMART stand for? |
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Definition
| Station Market Analysis and Review Technique |
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Term
| The __________ system was designed to identify where the quality market can be found and where target market center locations are. |
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Definition
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Term
| What does the SMART system show? |
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Definition
| Where recruiting resources are and where emphasis should be placed to achieve the best results. |
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Term
| The data created by this process provides the majority of the information needed for the SMART system. |
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Definition
STEAM
(Standardized Territory Evaluation and Analysis for Management) |
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Term
What does this acronym stand for:
DOD ASAD |
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Definition
| Department of Defense All Service Accession Data |
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Term
| The ASAD report is issued __________ by DOD from info received from MEPCOM. |
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Definition
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Term
| All Service Accession Data shall be retained __________, __________. |
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Definition
| current (fiscal year), plus 2 years. |
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Term
| What info does the ASAD report include? |
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Definition
| enlistment and accession data by zip code, including quality & quantity info. |
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Term
| The ASAD report allows you to _______________ with the other services. |
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Definition
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Term
| The current version of STEAM is known as __________. |
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Definition
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Term
| Simply described, STEAM is a systematic analysis of what? |
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Definition
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Term
| This is a web based tool allowing users to quickly access/assess market research data in making resource decisions. It provides a visual/graphic map-based interface of that data, and has an extensive reporting feature. |
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Definition
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Term
| These reports provide the user with many levels of output on demographic and production related data. |
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Definition
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Term
| What are the 4 standard STEAM reports? |
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Definition
1. Goal Matrix
2. Leads Zip Code Report
3. Market Share Report
4. Station/Zone Summary |
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Term
Which STEAM report shows:
Goals and sub goals by station. |
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Definition
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Term
Which STEAM report shows:
Zip code alignment of Navy Recruiting Stations that is submitted to National Advertising Leads Tracking System (NALTS) to verify current zip codes of a NRS. |
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Definition
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Term
Which STEAM report shows:
Zip code, NRS, Zone or entire NRD demographic and production totals. |
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Definition
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Term
Which STEAM report shows:
Summary of NRS and Zone demographic and production totals. |
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Definition
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Term
| What are the 3 things STEAM does? |
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Definition
- Establishes NRS boundaries by zip code
- Assists in locating the recruitable population in quantity, quality, mental category, and ethnicity
- Determines Market Share |
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Term
| Marketing in the Navy recruiting environment consists of identification and analyzation processes to help recruit the local population with available resources. The basic idea is to find out where our __________ is and develop a __________ to reach it. |
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Definition
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Term
| __________ is a term used to cover statistics related to a human population including size, density, distribution, economy, employment, and other statistics. |
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Definition
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Term
| How is demographic data in Navy recruiting organized? |
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Definition
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Term
| Zip codes are combined to create what? |
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Definition
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Term
Navy Recruiting Stations are combined to establish what? |
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Definition
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Term
| Zones are combined to establish what? |
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Definition
| Navy Recruiting Districts |
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Term
| What is the key purpose of STEAM? |
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Definition
| To assist the NRD in assigning recruiting assets to the right recruiting markets. |
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Term
| Define Diversity Markets. |
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Definition
| A Navy priority to recruit a diverse workforce as mandated by congress. Considerable emphasis is placed on locating the diverse quality markets. |
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Term
| Name the 3 categories of the Military Available Market for (AC). |
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Definition
1. Primary Market
2. Workforce Market
3. Secondary Market |
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Term
The following describes which
Military Available (MA) market for (AC):
Males 17-21 years of age.
Applicant is in High School or has dropped out
and is attending an accredited post secondary school. |
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Definition
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Term
The following describes which
Military Available (MA) market for (AC):
Males 17-34 years of age.
Applicant is not attending school. |
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Definition
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Term
The following describes which
Military Available (MA) market for (AC):
22-34 years of age
with non-traditional education |
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Definition
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Term
| What Reserve Component programs are High School Seniors eligible for? |
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Definition
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Term
| The One Navy market population consists of individuals of recruitment ages 17-34 years for Active Component (AC) and __________ for Reserve Component (RC). |
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Definition
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Term
| 17 year old applicants may enlist with what? |
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Definition
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Term
| What is the primary category for the Military Available Market for (RC)? |
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Definition
NAVETS age 21-39
(because they're already trained and outfitted) |
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Term
| What are the 2 secondary categories for the Military Available Market for (RC)? |
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Definition
OSVETS age 21-39
Non-prior Service age 18-39 |
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Term
| New Contract Objective (NCO). The Navy requires the majority of accessions be __________ (UMG). |
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Definition
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Term
| A 50 percentile or above AFQT is required to be in this group. |
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Definition
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Term
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Definition
| High School Diploma Graduate |
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Term
| Lower Mental Group enlistments must be what? |
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Definition
| High School Diploma Graduates (HSDG's) |
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Term
| What are the Test Score Categories (TSC) included in UMG? |
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Definition
1. TSC I-A 93-99
2. TSC II-A 65-92
3. TSC III-A 50-64 |
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Term
| What are the Test Score Categories (TSC) included in the lower mental group? |
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Definition
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Term
| _______________. Research shows that applicants in Category A (HSDG and TSC I-IIIA) show greater performance potential and reduce the risk of attrition. |
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Definition
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Term
| Name the 5 New Contract Objectives (NCO's). |
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Definition
1. Mental Groups (UMG 50% or higher AFQT)
2. Quality vs. Quantity
3. Nuclear and Priority Rating Recruiting
4. Gender Market (Female)
5. Diversity Markets |
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Term
| Name the only 2 items that are NOT kept "current plus 2" |
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Definition
-Weekly Planner -Applicant Log |
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Term
| The primary purpose of telephone prospecting is to make contact with the prospect and _______________. |
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Definition
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Term
| An interview to sell the Navy occurs once the recruiter gets __________ with the prospect. |
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Definition
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Term
| What are the 3 factors affecting telephone prospecting success? |
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Definition
- Preparation
- Planning
- Technique |
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Term
| In telephone prospecting, a positive mental __________ is of equal importance. |
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Definition
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Term
| Name 4 supporting tools you should have readily available when telephone prospecting. |
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Definition
1. PSS Telephone Script
2. Contact Lists
3. Computers
4. Blueprinting Forms |
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Term
There are 5 principles of phone prospecting.
What are they? |
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Definition
- Chain yourself to the desk
- Set a time limit and adhere to it
- Don't let anything or anyone disturb you
- Use the telephone because you believe the prospect will benefit from your call
- Stop on Success! |
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Term
| When should you schedule phone prospecting? |
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Definition
| During hours when it can be done with the most impact on your target market. |
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Term
Identify the 10 steps of the PSS Phone Script.
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Definition
1. Confirmation
2. Courtesy Statement
3. Identification
4. Create Interest
5. Ask for the Appointment
6. Ensure Appointment
7. Privacy Act/Blueprinting
8. Ask for Referrals
9. Confirm Commitment
10. Closing |
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Term
Define the following PSS Phone Script step:
CONFIRMATION |
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Definition
| To verify you're speaking with the right person. |
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Term
Define the following PSS Phone Script step:
COURTESY STATEMENT |
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Definition
Establish rapport & to convey your understanding that a phone call is an interruption.
("This is Petty Officer X - Do you have a minute?") |
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Term
Define the following PSS Phone Script step:
IDENTIFICATION |
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Definition
Identifies recruiter to the person.
(Avoid "recruiter" - better to use Petty Officer or US Navy Representative). |
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Term
Define the following PSS Phone Script step:
CREATE INTEREST |
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Definition
| Show the prospect why he/she should be interested in meeting you face-to-face. |
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Term
Define the following PSS Phone Script step:
ASK FOR THE APPOINTMENT |
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Definition
This is the objective of the sales message.
Always use the alternate choice method.
("I just received your ASVAB scores and I think we should set a time to sit down and talk about your options. Is Wednesday or Thursday good for you?") |
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Term
Define the following PSS Phone Script step:
ENSURE APPOINTMENT |
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Definition
| Decreases the "no-show" rate. Set appointment at a convenient location (ideally your NRS). |
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Term
Define the following PSS Phone Script step:
PRIVACY ACT/BLUEPRINTING |
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Definition
Privacy Act protects personal information of prospect.
Mental / Moral / Physical questions are asked to pre-qualify a prospect. |
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Term
Define the following PSS Phone Script step:
ASK FOR REFERRALS |
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Definition
| Ask prospect to bring friends who might also be interested. |
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Term
Define the following PSS Phone Script step:
CONFIRM COMMITMENT |
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Definition
| Ask them to repeat your phone number. |
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Term
Define the following PSS Phone Script step:
CLOSING |
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Definition
- Review/recap
- Suggest next steps
- Check for acceptance |
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Term
| What does NERP stand for? |
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Definition
| Navy Enlisted Recruiting Program |
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Term
| Name the 4 types of barriers to prospecting. |
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Definition
- Psychological
- Environmental
- Internal
- External |
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Term
| What 2 categories do most Barriers to Prospecting come from? |
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Definition
- Psychological
- External |
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Term
| This involves the intentional targeting and development of relationships and networks that help you achieve your recruiting goals. |
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Definition
ACTIVE PROSPECTING
(Intentional) |
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Term
| This involves letting others come to you or doing "broadbrush" marketing and prospecting efforts that may not result in achieving recruiting targets. |
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Definition
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Term
| Effective perparation for prospecting includes these 3 things. |
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Definition
- Identifying qualified prospects
-Targeting prospect issues
- Working with COI's (Centers of Influence) |
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Term
Sources for identifying prospects include:
(was also referred to as 5 modes of prospecting) |
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Definition
- Phone lists & databases
- PDC's
- Referrals from Deppers/Drillers
- Leads: RTools & CIRIMS
- COI's |
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Term
| There are several types of Lists & Databases including: |
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Definition
- CARIT leads
- High School student lists
- College Dropout lists
- Employment office lists
- ASVAB lists
- Lists created for school events & activities (ie., Jewelers & Photographers) |
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Term
Be in a good mood, move around to maintain energy, maintain positive frame of mind, keep composure, stay positive & professional, use time efficiently, end on a good note.
All of these are examples of what? |
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Definition
| Tips for Maximizing the Success of Telephone Prospecting Efforts |
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Term
| PDC activities can be categorized into 2 major groups. What are they? |
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Definition
- School Canvassing
-Other PDC Opportunities |
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Term
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Definition
| Personally Developed Contact |
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Term
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Definition
Money
Adventure
Travel
Training
Recreation
Education
Security
Success
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Term
| Name 4 types of school canvassing activities you can plan. |
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Definition
- Classroom Presentations
- Lunchroom Tables
- Attendance at School Sporting Events
- Maintaining Visibility |
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Term
| When should you use your MATTRESS Classroom Presentation? |
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Definition
| Impromptu or last minute opportunities to talk about the Navy. |
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Term
| There are numerous places to meet potential candidates. These places are referred to as what? |
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Definition
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Term
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Definition
Naval Operational Support Center
(Reserve Center) |
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Term
| A DEPPER's ability and motivation to refer candidates will determine what? |
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Definition
| Your success in garnering leads from Deppers. |
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Term
| What do Deppers stand to gain by referring candidates? |
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Definition
- Faster Advancement
- Sweatshirts, PT Gear, & other merchandise
- Opportunity to win awards that further improve chances for advancement |
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Definition
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Definition
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Definition
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Definition
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Definition
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Definition
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Definition
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Term
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Definition
| Standardized Territory Evaluation and Analysis for Management |
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