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giving an idea a bad label
is used to make us reject and condemn the idea without examining the evidence |
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is associating something with a virtue word
us used to make us accept and improve the thing without examining the evidence |
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carries the authority and prestige of something respected over to something else in order to make the something else acceptable
it can also carry the authority and disapproval to cause us to reject and disapprove something |
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| consist in having some respect or hated person say that something or some is good or bad |
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| is the method by which a speaker attempts to convince his audience that him and his ideas are good because they are of the people or for the people |
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| involves the selection and use of information in order to give the best or the worst possible case for an idea, program, person, or product |
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| because everyone is doing it |
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| scare people into root for your cause |
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| using poor or incorrect logic |
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something to be remembered by
catch phrase |
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