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| study of effective, persuasive language use. According to Aristotle, use of "avaiable means of persuasion" |
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| one's listener or readership; those to whom a speech or piece of writing is addressed |
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| words, events, or circumstances that help determine meaning |
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| one's intention or objective in a speech or piece of writing |
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| central idea in a work to which all parts of the work refer |
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| an assertion, usually supported by evidence |
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| topic adressed in a piece of writing |
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| term used for the author, speaker, or the person whose perspective is being advanced in a speech or piece of writing |
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| rhetorical and Aristoteliam triangle |
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| diagram that represents a rhetorical situation as the relationship among the speaker, the subject, and the audience |
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| speaker, voice, or character assumed by the author of a piece of writing |
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| greek term refering to the character of a person |
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| greek term that means "word", an appeal to logic |
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| greek term that reffers to suffering but has come to be associated with broader appeals to emotion |
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| speaker's attitude toward the subject or audience |
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| belif or statement taken for granted with proof |
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| challenge to a position; an opposing arguement |
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| that which is implyed by a word as opposed to the word's literall meaning |
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