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| n. ideas, facts, or allegations spread deliberately to further one's cause |
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| repetition of an idea; and idea, especially a simple slogan, that is repeated enough times; may begin o be taken as the truth |
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| to build support by causing anxiety and panic; "if you don't help out, something terrible will happen..." |
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| "Everyone else is buying this product..."; jump on the bandwagon |
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| beautiful people(famous people) |
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| celebrities selling/using the product, so you should buy it/use it |
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| uses patriotism to sell product; "Made in America"; "If you love your country, you should buy this..." |
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| emotionally appealing words applied to a product or ides, but which present no concrete argument or analysis ex. "Ford has a better idea!" |
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