Term
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Definition
| must be made before any garment can be designed. |
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Term
| What is the process textiles go through? |
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Definition
| mills, converters, importers, jobbers, retailers |
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Term
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Definition
| make fibers, yarns, wovens, knits |
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Term
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Definition
| greige goods, dyed, printed, finished |
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Term
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Definition
| direct importer and import mill |
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Term
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Definition
| small quantities, mill overruns |
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Term
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Definition
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Term
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Definition
1. design the line
2. purchase fabrics and trimming
3. make patterns with CAD system
4. cutting and sewing garments
5. marketing goods to retailers |
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Term
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Definition
| department store, specialty stores, direct mail, online and cable. outlet stores, off price discounters, mass merchants (walmart), private label and brand names. |
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Term
| fashion communication: what must happen for people to receive recognition and success? |
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Definition
| mass media must pass on info to appropriate markets for recognition and success. |
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Term
| what are the appropriate markets media passes info to? |
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Definition
| consumer magazines, trade periodicals, resident buying offices, trade associations, fashion forecasting |
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Term
| define fads. who does it affect? |
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Definition
| short lived styles. Popular, quick, then die just as fast. industry's nightmare. usually affects a specific group: craze or mania. impulse. |
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Term
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Definition
| General direction or movement. styles that last at least one season are considered fashion |
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Term
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Definition
| style that remains in fashion for a long time. staying power. staple to wardrobe. |
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Term
| what are the steps in the fashion cycle? |
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Definition
| introduction. Growth. Maturity. Decline. |
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Term
| What happens in the INTRODUCTION stage of the fashion cycle? |
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Definition
1.innovation and beginning to rise stages
2. shown to public with limited exposure
3. styles are more expensive in this stage.
4. fashion forecasters and editorial press give opinion
5. if styles accepted here, then adaptations or copies will move into wider consumer acceptance |
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Term
| What happens in the GROWTH stage of the fashion cycle? |
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Definition
1. rise and acceleration
2. once style catches on, lower priced variations and copies are marketed
3. styles available at variety of price points
4. consumers can now purchase less costly models |
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Term
| what happens in the MATURITY stage of the fashion cycle? |
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Definition
1. general aceptance
2. sale achieve highest potential
3. styles at every retail level
4. at some point sales peak and then level off, then decline |
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Term
| What happens in the DECLINE stage of the fashion cycle? |
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Definition
1.shorter than introduction stage
2. manufacturers of style at higher price level have stopped and less expensive copies take over market
3. new styles are introduced as other fashion cycles begin
4. items in cycle are drastically reduced at department stores and low selling prices at off -price retailers |
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Term
| what is collective selection? |
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Definition
| formation of collective tastes among a mass of people |
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Term
| what is the trickle down theory? |
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Definition
| fashion is first adopted in upper class then it is imitated by each lower class until it reaches the very bottom |
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Term
| what is the trickle across theory/ |
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Definition
| there are fashion leaders that exist in each social class that are more influential than those in the higher social classes. |
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Term
| what is the trickle up theory? |
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Definition
| fashion starts in the lower class or sub culture and moves upward into larger population |
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Term
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Definition
| cover private parts of body |
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Term
| modesty theory foundation: |
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Definition
| morality is based upon concealment of body |
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Term
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Definition
| wearing clothes based on a cause, not experimentation with body |
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Term
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Definition
| modesty is socially learned, standards changes with culture and time |
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Term
| immodesty theory suggests: |
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Definition
| attract sexual attention to certain body parts |
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Term
| immodesty theory foundation: |
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Definition
| familiarity breeds indifference, concealment breeds interest |
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Term
| immodesty accepted theory: |
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Definition
| individuals appear clothed or nude with feelings of modesty and immodesty |
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Term
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Definition
| how did early humans know, cross cultural differences. |
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Term
| adornment theory suggests: |
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Definition
| decorative nature of clothes for display, attraction, or aesthetic impression |
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Term
| foundation of adornment theory: |
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Definition
| 'savages' can be naked but still adorned |
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Term
| accepted adornment theory: |
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Definition
| people evolved from decorating bodies to wearing clothing, then modest and functional |
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Term
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Definition
| more cultural than modest, still exists unclothed people, but they are decorated. |
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Term
| protection theory suggests: |
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Definition
| clothing protects humans from elements, animals and insects |
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Term
| foundation of protection theory: |
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Definition
| protection is important function of clothing |
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Term
| protection accepted theory: |
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Definition
| clothing originated in tropical locations for protection against insects, then social status, then modesty |
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Term
| protection theory argument: |
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Definition
| fallacy in thinking people evolved. |
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Term
| what is an opinion leader? |
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Definition
| influence adoption and diffusion through interpersonal communication and contact with others |
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Term
events from 1900's.
events
style |
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Definition
events:
1. Paul Poiret started first fashion house
2. wright brothers take first flight
3. Henry Ford makes first affordable car
Style:
1. lavish designs
2. emphasize bust, wait , hips
3. S shaped curve; formal and romantic
4.Men: vests, pants, jacket, shirt with necktie |
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Term
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Definition
Events:
1. changing role of women
2. retailing expansion
3. WW I breaks out
Style:
1. hobble skirts: close and tight fitting, loose fitting begin to replace
2. WWI imposes SIMPLICITY and ECONOMY on styles
3. Movie clothes begin to emerge. the 'gibson girl' look |
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Term
| events and style of 1920's |
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Definition
events:
1. prohibition act
2. wall street crashed 1929
3. olympic games allow women participation
Style:
1. skirts get shorter
2. more style variety
3. clothing fitted in an unrestrictive way
4. flapper.
5. kneee length hemline
6. women's freedom increases and interest in activity too. |
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Term
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Definition
events:
1. depression sweeps world
2. nazi's take control of parliament
3. 1939 WWII begins
Style:
!. elegant
2.midcalf hemline
3. bias cut
4. strapless neck
Men
1.looser looks
2. broad shoulders
3. double breasted with wide lapels |
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Term
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Definition
events:
1. depression sweeps world
2. nazi's take control of parliament
3. 1939 WWII begins
Style:
!. elegant
2.midcalf hemline
3. bias cut
4. strapless neck
Men
1.looser looks
2. broad shoulders
3. double breasted with wide lapels |
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Term
| events and style of 1940's |
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Definition
events:
1. war, women enter workforce, rosie the riveter
2. food rationing
3. big band, jive, swing
4. casablanca
Style:
women- simple padded shoulders and shorter skirts. separates can be mixed. rounded shoulders.
men: single breasted suit, narrow lapel, contrasting sports coats and trousers. jeans become more acceptable wear. |
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Term
| events and style of the 1950's |
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Definition
Events:
1. korean war
2. movie industry continues to climb
3. first space satellite launched
4. james dean dies
5. huac hearings
6. beat generation, cool jazz
Style:
women:
1. diverse, hemlines alternate short and long
2. tailored clothing
3. full skirt
4. pedal pushers,
5. Unisex fashion begins
Men:
1. charcoal grey suit. narrow lapels, narrow shoulders, narrow pants. pants buckle in back. shorts. leather jackets |
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Term
| events and style of 1960's |
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Definition
Events:
1. President Kennedy elected and assassinated
2. race for space
3. woodstock
4. protests of vietnam war
style:
Women:
1. mod style. mini skirts. boots. chanel suit. pillbox hat.empire waist. A-line shape. flared pants.
Men
1. long sideburns. bell bottoms |
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Term
| events and style of 1970's |
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Definition
events:
1. oil prices sky rocket
2. pres nixon resigns
4. charlie's angels
5. Disco
Style
Women:
1.hot pants. platform shoes. flare legged trousers. tunic worn over pants.designer jeans. layered look
Men:
1. peacock look. fitted waistline. long jacket. flared pants. |
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Term
| style and events of the 1980's |
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Definition
Events: Diana Marries prince charles, Ronald Reagan President, stock market crash 1987, Berlin wall came down, MTV, AIDS, Madonna, Michael Jackson, pop music, break dance, pop, techno, disco
Style:
Ronald Reagan President, stock market crash 1987, Berlin wall came down, MTV, AIDS, Madonna, Michael Jackson, pop music, break dance, pop, techno, disco
Style:
Ronald Reagan President, stock market crash 1987, Berlin wall came down, MTV, AIDS, Madonna, Michael Jackson, pop music, break dance, pop, techno, disco
Style:
WOmen: mini skirts, warm up suits, sneakers
Men: business suits, narrower ties, straighter trousers. |
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Term
| style and events of the 90's |
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Definition
Events: Collapse of Soviet Union, Gulf War, Macy’s bankrupt, Clinton’s in White House, Disney movies, OJ Simpson trial, Kurt Cobain commits suicide. grunge, hip-hop, rap, break dance.
Style:
women:grunge. baggy pants and t shirts.retro. pointed pumps. sheath dresses.
Men: dress down in khaki's and colored shirts with no tie |
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Term
| What is fashion and where does it come from? |
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Definition
| fashion is invented by many sources and can evolve from past fashions or be determined by external forces such as economy, history, lifestyle |
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Term
| Consumer adoption process: |
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Definition
1. innovators
2. early adopters
3.early majority
4. late majority
5. laggards |
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Term
| what is an innovator in the CAP? |
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Definition
| adopt an innovation first, being the first to display a new product and bring attention to it. |
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Term
| what is an early majority in the CAP? |
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Definition
| adopt when the style is becoming a well-accepted fashion and is widely available. |
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Term
| what is a late majority in the CAP? |
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Definition
| adopt when the style is becoming a well-accepted fashion and is widely available. |
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Term
| what is a fashion laggard in the CAP? |
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Definition
| first adopt when fashion is in decline |
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Term
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Definition
| A set of multiple, symbolic behaviors that occur in a fixed sequence that tend to be repeated periodically. |
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Term
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Definition
| certain types of rituals that involve passage from one role to another. |
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Term
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Definition
| a style accepted by the majority of a group at a given time |
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Term
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Definition
| characteristic appearance of the garment or accessory that distinguish it from another. Styles do not change, although their acceptance by customers change periodically. |
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Term
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Definition
| styles that are very exaggerated and high priced |
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Term
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Definition
| fine dress making. custom made, very limited market |
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Term
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Definition
| mass produced rather than custom made |
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Term
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Definition
| a designer's secondary line. less expensive, interpretations of primary line |
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Term
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Definition
| lower price than bridge, but still good quality |
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Term
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Definition
| lower in price and quality than better. sold at department stores |
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Term
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Definition
| lower in price and quality than moderate goods. sold at discount stores. |
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Term
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Definition
| a garment that uses the main elements of another's design with variations such as fabric and trim |
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Term
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Definition
| a designer's offering for that season |
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Term
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Definition
| a clearance of item that did not make it into production |
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Term
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Definition
5 basic shapes:
1. tubular/rectangular
2. bell shape
3. A line
4. wedge or triangle
5. hourglass |
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Term
| Define HISTORICAL CONTINUITY |
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Definition
| fashion does not change dramatically; it follows a trend. |
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Term
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Definition
| opinion leaders: help filter vast amounts of info and products available to consumers i.e. magazine editors |
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Term
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Definition
| Occurs when foreign influences are absorbed and integrated w/ local meanings. Sometimes results in bizarre permutations of products and services when they are modified to be compatible with local customs. |
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Term
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Definition
save for a rainy day
national brands |
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Term
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Definition
influenced by global unrest
want quality for price. lasting clothes, but not overpriced
SAve a lot, spend a little |
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Term
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Definition
Spend borrow Spend
want good life like predecessors |
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Term
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Definition
| brands matter, want hipper attitude |
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Term
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Definition
SPen? Save?
brand names NOT important
antistatement is fashion statement |
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Term
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Definition
money:optomistic and experimental
upcoming information |
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Term
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Definition
| growing up with computers |
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