Term
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Definition
| subjective judgement about the relationship between two or more things |
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Term
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Definition
| an affective state or reaction |
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Term
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Definition
| an individuals like or dislike of an object issue or behavior |
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Term
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Definition
| subjective judgement by people about how they will behave in the future |
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Term
| consumer confidence index (cci) |
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Definition
degree of optimism on economy and what consumers will think will happen in the future
appraisal of current business conditions
appraisal of current employment conditions
expectation regarding total family income 6 months hence |
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Term
| types of consumer attitudes(valance) |
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Definition
| whether the attitude is positive, negative, or neutral |
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Term
| types of consumer attitudes (extremity or intensity) |
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Definition
| the intensity of liking or disliking |
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Term
| types of consumer attitudes (resistance) |
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Definition
| degree to which the attitude is immune to change and stronger attitudes are less likely to change |
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Term
| types of consumer attitudes (confidence) |
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Definition
| consumer belief about whether his or her attitude is correct, it may depend on direct experience and greater confidence equals more resistance to change |
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Term
| types of consumer attitudes (accessibility) |
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Definition
| how easily the attitude can be retrieved from memory the more accessible the attitudes the more predictive it is of subsequent behavior |
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Term
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Definition
| a person determines his/her attitude by observing his or her own behavior |
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Term
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Definition
| harmony among thoughts, feelings, and behavior |
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Term
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Definition
how consumers evaluate elements that belong together
(triad theory) |
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Term
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Definition
relationship among 3 elements
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Term
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Definition
1.) symbols may evolve to represent a culture
2.) rituals are a set of multiple symbolic behaviors that occur in a fixed sequence |
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Term
material elements/ physical elements
(cultural artifacts) |
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Definition
products provide symbolic meaning
product may be used in ritual
material components may become icons |
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Term
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Definition
| the degree to which a consumer has learned the ways of a different culture compared to how they were raised |
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Term
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Definition
| an individuals perception of him/her self as a member of an ethnic group |
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Term
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Definition
| expressions of ethnicity may vary with social context |
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Term
| four acculturation outcomes |
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Definition
assimilation
maintenance
resistance
segregation |
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Term
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Definition
| adoption of products, values, habits in a culture |
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Term
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Definition
| keep contact with country of origin |
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Term
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Definition
| reluctant to adopt a new culture |
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Term
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Definition
| physically separated from the new culture |
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Term
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Definition
| the degree to which people in a social class are aware of themselves as a distinctive group |
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Term
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Definition
| peoples desire to provide prominent visible evidence of the ability to afford luxury items |
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Term
| the four forms of conspicuous consumption |
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Definition
| the trophy wife, the potlatch, the leisure class, the parody display |
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Term
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Definition
| shown with expensive clothes and a life of leisure |
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Term
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Definition
| the more the host gives a way the better one looks to the others |
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Term
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Definition
| high status group, production work is taboo |
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Term
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Definition
goes against status symbols
(ex: torn jeans) |
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Term
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Definition
| a group of two or more people related by blood, marriage, or adoption who reside together |
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Term
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Definition
| all persons both related or unrelated occupying a housing unit |
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Term
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Definition
young singles
newly married couples
full nest 1,2,3
married no kids
older singles
empty nesters 1,2
solitary survivor
retired solitary survivors |
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Term
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Definition
better financial situation,
an active social life,
the highest purchase rate |
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Term
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Definition
most satisfied with their finances
they spend more on what the couples want and less on what the kids need |
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Term
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Definition
either employed or not employed they spend most of their money on health care, entertainment, and travel
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Term
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Definition
the sender of information
a person who influences the decision of other |
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Term
| characteristics of opinion leaders |
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Definition
| personality traits: outgoing, greater self confidence, eager to share information |
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Term
| factors influencing the need for advice from opinion leaders |
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Definition
| limited knowledge of products/ brands, lack of ability to evaluate a product/service, lack of trust in advertising or other sources of advertising, high need for social approval, highly visible products to others, strong social ties between sender and receiver |
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Term
| types of consumer beliefs |
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Definition
| expectations, beliefs about brand distinctiveness, inferential beliefs, and consumer confusion |
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Term
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Definition
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Term
| beliefs about "brand distinctiveness" |
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Definition
| a key property about brand image and consumers beliefs about how unique a brand is to its competitors |
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Term
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Definition
| consumers use info about one thing to form beliefs about something else and occurs when product info is incomplete |
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Term
| Unique sell proposition (usp) |
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Definition
| the desirability of products and something unique to offer to customers |
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Term
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Definition
| sometimes consumers may not know what to believe: conflicting info or knowledge, inefficient information, mistaking one companies product for another companies product, similar brand name or packaging, changes in a products position and image |
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Term
| when do consumers activate their inferential beliefs |
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Definition
| occurs when product information is incomplete, or when consumers interpret certain product attributes as signals of product quality |
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Term
| how would consumers respond when facing confusion |
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Definition
| undertaking further information search basing decisions on things that are perfectly clear or differing the product purchase indefinitely |
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Term
| the 3 major occations of consumer feelings |
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Definition
| feelings as a part of TV commercial, shopping, and consumption experience |
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Term
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Definition
utilitarian function
value expressive function
ego-defensive
knowledge function |
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Term
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Definition
| is associated with the principles of reward and punishment |
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Term
| value expressive function |
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Definition
| expresses the consumers central values and identity, relevant to the consumers lifestyles |
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Term
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Definition
| protects a person from external threats or internal feelings |
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Term
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Definition
| related to the basic need for order, structure, and meaning in life |
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Term
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Definition
| may result in more favorable attitudes, and influence in what consumers buy |
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Term
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Definition
| spending intention, purchase intention, repurchase intention, shopping intention, search intention, consumption intention |
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Term
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Definition
| set of values, ideas, artifacts and other meaningful symbols that help individuals communicate, interpret and evaluate as members of society |
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Term
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Definition
| values shared broadly across groups of people |
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Term
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Definition
| terminal or instrumental beliefs of individuals |
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Term
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Definition
| rules of behavior or a consciousness of a group about how individuals should behave |
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Term
| characteristics that may be influenced by culture |
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Definition
| communication and language, dress and appearance, values and norms, sense of self and space, work habits and practices, relationships, food and feeding habits, holidays |
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Term
| collectivism vs individualism |
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Definition
| the interests of a social group should take precedence over those of individuals, close social connections, the concept of fate |
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Term
| 3 stages of acculturation processes |
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Definition
| movement, translation, adaption |
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Term
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Definition
| physically move from one location to another |
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Term
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Definition
| new roles for operating in a new environment |
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Term
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Definition
| new consumption patterns are formed |
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Term
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Definition
| family, friends, media, education, commercial, entities (retail stores) culture of origin (home country), culture of immigration (host country) |
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Term
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Definition
| relatively permanent and homogenous divisions in a society |
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Term
| variables that define social cases |
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Definition
concrete variables
perceived variables |
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Term
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Definition
| occupation, income, education, friendships and possessions |
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Term
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Definition
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Term
| determinant variables for social class |
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Definition
| occupation, personal performance, interactions, possessions, value orientations (internal vs. external), class consciousness |
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Term
| social class determines what is purchased |
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Definition
| through attributes or criteria we have |
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Term
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Definition
serve the function of displaying ones affordability
"badges of achievement" |
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Term
| 5 individual roles in family purchases |
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Definition
| initiator/gatekeeper, influencer, decider, buyer, user |
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Term
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Definition
| first individual thinking about buying products and gathering information to aid decisions |
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Term
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Definition
individual whose opinions are sought concerning criteria and products/brands
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Term
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Definition
| individual with the financial authority or power to choose how the family's money will be spent |
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Term
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Definition
| individual who acts as the purchasing agent |
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Term
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Definition
| person of persons who use the product |
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Term
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Definition
| the process of family's passing through a series of stages that change them overtime |
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