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| used to enter a market with a new product where there is an existing brand in an existing product category |
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| foreign consumer culture includes |
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| consumer perceptions, attitudes and brands |
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| broad notions that consumers hold abotu hte products associated with that country |
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| multinational corporation partners with either private business or government entity in a host country |
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| penetration, diversiification, product development |
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| individualism-collectivism |
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| the relationship between an individual and how close or tight the social groups that distinguishes them |
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| 3 main variables that influence retail localization and customization |
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Definition
| characterisitics of retail offerings, drivers of retail location, elements of time constraint |
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| retail phenomenon where consumers move from one retial trade area to another to seek better shopping options and deals |
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| ___has the single largest consume rmarket in the world |
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| m commerce is the next generation of ecommerce and has not eliminated time and distance factors in consumer shopping interations factors t/f |
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| cuased by consumers feelings that it is wrong to purchase foreign products because it hurts the local economy |
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| strategy for shifting from standardization to localization |
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| m commerce is the next generation of ecommerce and is based solely off hte use of calcualotors t/f |
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| cultural meaning associated with indigenous norms values and identites |
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| objects of multinational companies |
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Definition
| selecting the operation with the best overall results, resources utilized to improve effieciny, wants to retain the largest percentage of the profit |
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Definition
| greatest concern for international retail expansion |
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| consumer market is considered the first true global consumer group |
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| collectivism culture is strong in which nations? |
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| tourist shopping is a form of cross border shopping t/f |
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