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| page orientation is wide or horizontal |
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| 2/3 of the page from the bottom |
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| empty space between the edge of the page and the printing area of the page |
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| page orientation is tall, vertical |
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| fonts with hands and feet (ex.) Times New Roman |
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| font without serifs (hands and feet) (ex) Arial |
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| make a page easier to read and add interest to it |
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| use of special programs running on personal computers to design and print professional quality documents |
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| the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media |
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| a small booklet or pamphlet, often containing promotional material or product information |
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| a small item printed with a person's name and business affiliation, including such information as title, address, and telephone number |
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| a printed report giving news or information of interest to a special group |
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| spaces certain characters closely enough that the smaller character fits under the larger |
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| the space between lines of text |
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| product uses the same fonts, colors, margins and design elements |
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| group who will read your publication |
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| anything in a publication that is not text |
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