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| preliminary plans for a project. |
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| Rules or guides. Ex: Unity, Variety, Rhythm. |
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| equilibrium among visual elements that do not mirror each other on either side of a central axis. |
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| identical elements on either side of central axis |
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| elements emanate from a central point |
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| Weight in lines, or appearance of heaviness in a project. |
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| diminishing size (foreground, middleground, background) |
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| relative size of an object |
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| Appeals to sense of touch |
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| gradation or variety of color |
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| relative lightness/darkness of a hue |
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| an array of entities ordered by magnitude or wavelength, often comprising of the band of colors. |
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| circular arrangement of colors and color groupings. |
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| the combination of a primary and a secondary color. Ex: red-orange, blue-green, yellow-orange. |
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| two or more colors used consistently in a project. |
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| several hues next to each other with a shared primary. |
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| A color or variety of a color, often a color diluted with white. |
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| comparative darkness caused by inception or screening of rays of light from an object, place, or area. |
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