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Definition
| een individueel gevoel van een verschil tussen de gepercipieerd ideale en de eigenlijke staat. |
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| retrievinf knowledge from memory or perhaps genetic tendencies |
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| collecting information from peers, family, and the marketplace |
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| Steps of information processing |
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Definition
1. Exposure
2. Attention
3. Comprehension
4. Acceptance
5. Retention |
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Definition
| the standards and specifications used to compare different products and brands. How is influenced by both individual and environmental influences. |
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| Price, reliability and factors that probably vary little between similar types of products |
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| Determine wich brand or store consumers choose |
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| problem solving of a higher degree of complexity that influences consumers' actions ; more detailed and rigorous; fueled by doubts and fears,based on lack of experience and information about an expensive, significant, or high-involvement purchase |
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Definition
| Problem solving of a lower degree of complexity that influences consumers' actions. Most common when the consumers have neither the time, the resources, nor the motivation to engage in EPS |
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Term
| selective need recognition |
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Definition
| occurs when the need for a specific brand within a product category is simulated |
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Definition
| External search moticated by an upcoming purchase descision |
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| Information acquisition takes place on a relatively regular basis regardless of sporadic purchase needs |
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Definition
| those choice alternatives that consumers gather information about during pre-purchase search |
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| Opinion leaders/ Influentials |
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Definition
| other consumers respected for their expertise in a particular product category |
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Term
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Definition
| Consumers begin theri internet search with generic terms but eventually refine their search with terms focusing on specific products |
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Term
| cost versus benefit perspective |
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Definition
| people search for desicion-relevant information when the perceived benefits of the new information are greater than the perceived costs of acquiring this information |
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Definition
| consumers' uncertainty about the potential positive and negative consequences of the purchase decision |
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Definition
| those alternatives considered during decision making |
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Definition
| recall of choice alternatives from memory |
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Definition
| evaluation of a choice alternative depends on the particular category to wich it is assigned |
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Definition
| an evaluation is derived from consideration of the alternative's advantages and disadvantages along important product dimensions |
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Definition
| both the product and brand are chosen in advance |
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Term
| partially planned purchase |
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Definition
| intent to buy the product exists but brand choice is deferred until shopping |
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Definition
| both the product and brand are chosen at point of sale |
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Definition
| Visual components and words that help consumers form an expectation about their experience in the store and about what kinds of consumers will be satisfied with the store's experience |
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| provides details about products, prices, hours of store operation, locations, and other attributes that might influence purchase decisions |
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Definition
| the speed and ease with wich consumers move through the retail and shopping process |
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Definition
| reaching diverse consumer segments through a variety of formats based on their lifestyles and shopping preferences |
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Definition
| These stores incorporate breakthrogh technology in handling materials from a warehouse-operating profile that provides both a warehouse feel for consumers as well as strong price appeal |
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Definition
| the strategies used to reach consumers somewhere other than a store |
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Definition
| any form of face-to-face contact between a salesperson and a customer away from a fixed retail location |
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Definition
| use of a toll-free number to place orders directly |
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Definition
| Leisure time; when individuals feel no sense of economic, legal, moral, social or physical compulsion or obligation |
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Definition
| includes physical obligations, social, and moral obligations |
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Definition
| Performing only one activity at a time |
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| Integrated marketing communications (IMC) programs |
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Definition
| a systematic, cross-organizational marketing communication process that is customercentric, data driven, technically anchored and branding effective |
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Term
| usage expansion advertising |
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Definition
| attempts to persuade consumers to use familiar product in new or different ways |
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Term
| usage volume segmentation |
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Definition
| divides users into one of three segments: heavy, moderate and light users |
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Term
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Definition
| informal rules that govern out consumption behavior |
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Definition
| a type of expressive, symbolic activity constructed of multiple behaviors that occur in a fixed, episodic sequence, and that tend to be repeated over time |
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Definition
| a response to an uncontrollable drive or desire to obtain, use, or experience a feeling, substance, or activity that leads an individual to repetitively engage in a behavior that will ultimately cause harm to the individual and possibly others |
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Definition
| in wich shoppers are acoompanied by one or more observers |
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Definition
| represents the percentage of the company's customers labeled as promoters (those recommending it to others) minus the percentage of the company's customers labeled as detractors (those with unkind things to say) |
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| Expectancy disconfirmation model |
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Definition
| proposes that satisfaction depends on a comparison of pre-purchase expectations to consumption outcomes |
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Definition
| when there is physica proximity to a stimulus that allows one or more of a person's five senses the opportunity to be activated |
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Term
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Definition
| the minimum amount of stimulus intensity necessary for sensation to occur |
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Term
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Definition
| companies pay to have their products embedded within an entertainment vehicle |
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Term
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Definition
| representing the percentage of people that click on the advertisement to learn more |
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Term
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Definition
| one wich recipients have previously granted permission to a commercial sender to contact them in this fashion |
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Term
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Definition
| occurs when a stimuus becomes so familiar and ordinary that it loses its attention-getting ability |
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Definition
| The term used to describe ads that lose their effectiveness because of overexposure |
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Term
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Definition
| asking consumers for their permission to send them product-related materials |
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Definition
| involves placing only a few stimuli in an otherwise barren perceptual field |
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Definition
| those ads containing coupons that are grouped together and inserted into the sunday newspaper |
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Definition
| the notion that people are influenced by stimul below their conscious level of awareness |
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Definition
| the first time we develop a belief, feeling or attitude about something |
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Definition
| the interpretation of a stimulus |
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Definition
| the stimulus is classified using the mental consepts and categories stored in memory |
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| Central process of opinion formation |
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Definition
| opinions are formed from a thoughtful consideration of relevant information |
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| peripheral process of opinion formation |
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Definition
| Opinions that arise without thinking about relevant information |
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Definition
| stimuli devoid of product relevant information |
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Term
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Definition
| the smallest change in stimulus intensity that will be noticed |
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Definition
| perceptions of change depend on more than simply the absolute amount of change |
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Definition
| the use of the well-known brand names on a product |
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Term
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Definition
| occurs when, for an exsisting stimulus-response relationship, the more similar a new stimulus is to the existing one, the more likely it will evoke the same response |
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Definition
| information about a price other than that actually charged for the product is provided |
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Term
| information advertising appeals |
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Definition
| attempt to influence consumers' beliefs about the advertised product |
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| emotional advertising appeals |
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Definition
| try to influence consumers' feelings about the advertised product |
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| utilitarian advertising appeals |
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Definition
| aim to influence consumers' opinions about the advertised product's ability to perform its intended function |
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Term
| value-expressive advertising appeals |
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Definition
| attempt to influence consumer's opinions about the advertised product's ability to communicate something about those who use the product |
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Term
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Definition
| those that can be valudated before purchase by examining information readily available in the marketplace |
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Term
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Definition
| can be verified but require product consumption in order to do so |
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Term
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Definition
| verification of their accuracy is either impossible or unlikely because they require more effort than consumers are willing to invest |
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Definition
| claims that focus on factual information that is not subject to individual interpretations |
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Definition
| claims that may evoke different interpretations across individuals |
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Definition
| endorsers are most effective when they are perceived as appropriate spokespeople for the endorsed product |
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Term
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Definition
| emphasize what is attained by following the messages' recommendations |
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Definition
| emphasize what costs may be incurred if the messages' recommendations are not followed |
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Term
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Definition
| decoposes a product's price into its cost on a daily basis |
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Definition
| an object is viewed as more desirable as its perceived scarcity increases |
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| nostalgia advertising appeals |
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Definition
| attempts to persuade by evoking positive memories from the past |
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Term
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Definition
| assesses consumers's ability to recall the advertised brand twenty-four hours after being exposed to the advertisement |
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Term
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Definition
| relating a stimulus to one's own self and experiences |
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Term
| brand name suggestiveness |
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Definition
| the extent to wich a brand name conveys or reinforces a particular attribute or benefit offered by the brand |
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Term
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Definition
| the tendency to develop a complete picture or perception when elements in the perceptual field are missing |
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