Term
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Definition
| You are urged to do or believe something because everyone else does. |
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Term
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Definition
| Famous people endorse a product or idea. |
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Term
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Definition
| Words or images that appeal to audience's emotions are used. |
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Definition
| Words and images appeal to logic, flattering the listener into seeing himself as an intelligent person. |
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Term
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Definition
| Ordinary People sell a message. They are people like you and can be trusted. |
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Term
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Definition
| Uses words that have powerful connotation in a particular culture (healthy, fat, natural, etc) |
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Term
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Definition
| Tells all the positives about a product, but leaves out the negatives. |
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Definition
| Generalizations, or assumptions, that people make about the characteristics of all members of a group. |
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Definition
| Tendency to see things from a slanted or prejudiced viewpoint. |
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Term
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Definition
| a conclusion (or opinion) supported by facts |
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Term
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Definition
| A question with an obvious answer |
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