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| Who is advocated the ideal of "copia" or abundance as a strategy for cultivating inventional abilities |
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| Whose discussions of variety urged preachers to keep the concerns of the problematic of form in productive tension |
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| Who contended that invention belongs to dialectic not to rhetoric, and deals with 10 topics of universal applicability |
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| Whose strategy of arrangement gained popularity and wide use as graphic representatives came to be regarded as a simple yet universal strategy for organizing new knowledge |
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| Who transformed the Renaissance pursuit of humanism (forming persons and polities) into the early Enlightenment pursuit of the humanities (organizing subjects and strategies)? |
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| Who wrote one of the first treatments of rhetoric in the vernacular and also began to give serious attention to emotional appeals |
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| Whose description of human faculties dominated discussions of the human psychology for nearly three centuries |
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| Who said, “The duty and office of Rhetoric is to apply Reason to Imagination for the better moving of the will”? |
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| Who identified four main types of “idols” or false notions that afflict human minds, and argued that in two of these types of idols, words play a significant role |
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| Whose critiques of language resulted in clarity, or “perspicuity,” becoming a central goal in subsequent discussions of style? |
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| Who argued that words have two fundamental uses: to record our own thoughts and to convey those thoughts to others? |
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| Who defined the “ends” of words as being chiefly to convey knowledge of things quickly and easily |
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| Who argued that the goal of education is to help students be useful to human society, and consequently urged appreciation of both ancient and modern types and methods of knowledge |
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| Who developed the first systematic correlation between the human faculties, their ends, and the rhetorical forms appropriate for appealing to them |
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| wrote what is considered to be “the first modern rhetoric, and even . . . the first real advance in rhetorical theory since Aristotle" |
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| Who argued that preaching is the most challenging form of rhetoric and the most genuine test of eloquence because it aims at the profoundest and most difficult changes, addresses the most diverse audiences, and involves the most varied ways of going wrong |
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| Who argued that mastery of rhetoric is important to doing justice to own thoughts |
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| Who linked “taste” to human nature |
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| established a focus on Aristotle as the greatest of the classical writers on rhetoric |
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| Whose work contributed a distinctive and influential treatment of “presumption” and the “burden of proof” as a way of dealing with how speakers and writers should deal with common sense |
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