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| media use that we use out of habit |
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| media use to connect with other people |
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| audience for particular medium |
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| uses and gratifications model |
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effect media has on you is an effect of motivation
[basic human needs / individual diff / social influence] ....... [percieved problems and motivation for media use] .......[media use] ........ [gratifications/effects] |
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| cultural indicators project |
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| over time heave use of media may decrease differences amongst its users |
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| effects of media are magnified when tv messages match real world experiences |
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| goes from no recognition to ridicule to regulatory position to respect position. |
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social learning theory
according to WATSON |
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stimulus leads to a response
for psychology to be a science it must be observable. |
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| social learning - HULL/HOVLAND |
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| stimulus -> cognition -> response |
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| social learning - MILLER AND DOLLARD AND BANDURA |
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| you can watch something happen to someone else and get a response/fear/etc. |
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| social cognitive theory STEPS |
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| attention - pay attention to media to find role model .... ................... retention - remember .................................. production - act similar to role model ..................................... motivation - being motivated to reinforce actions AGAIN |
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| social cognitive (learning) theory .... role model must have these traits |
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prevelent - main character .........................
attractive - .......... physically and personally ............................ successful - desirable outcome ....................................... accessible - does something you can do |
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| nodes and links - as you think of one thing, you're primed to think of another ...... ideas and cognitions are linked together. |
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| innaccesible human emotion can be experienced through media .................. viewing violence decreases aggressive feelings via symbolic discharge of tendencies. |
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| arousal is anon specific drive state ............. viewing violent media increases arousal .......... person carries out same actions when aroused, just more intensely |
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| increase viewing of anything will make that thing seem more ok |
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| any media that implies/shows sex |
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| and industry, what the industry calls sexually explicit material |
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| legal term.... what courts call sexually explicit material |
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| types of sexually explicit materials |
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| nudity, non violent/degrading material, nonviolent/degrading material (humiliation), sexually violent, child porn. |
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| sex in media - music videos |
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| 75% of music videos contain sexually explicit material (sex acts) .... avg. of five sex acts per video |
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56% have sexual content (talk about it) .....
23% have sexual behaviors (doing it) |
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| unmarried to married sex ratio |
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| increase sex content over last three decades |
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| sex and media - R RATED MOVIES |
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17.5 sex acts per movie ....
unmarried sex > married sex |
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1/3 reciprocity ...
28% domination ...
26% exploitation ...
9% autoeroticism (self sex) |
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| effects of sexual content |
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| arousal, desensitization, attitude change, increase sexual desire, decrease in partners atrractiveness, people thought that rape victims deserved it more after viewing porn. |
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