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Definition
| the method communication researchers use to describe and interpret the characteristics of a recorded or visual message |
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Term
"What is the nature of communication"
"How is communication related to other variables?" |
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Definition
| The two major questions in communication research that textual analysis is used to answer |
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| Transcripts of communication |
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Definition
| verbatim recordings of actual communication, such as written transcripts of courtroom behavior made by a court stenographer or audio/audiovisual recordings of group meetings |
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Definition
| Messages produced by communicators themselves, including written artifacts, works of art, and other symbolic outputs |
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| Archival communication research |
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| involves examining the communication embedded in existing records of human behavior kept in archives |
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| actuarial reports, political and judicial records, other gov't reports, mass media products |
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| four types of public records that are available in archives |
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Definition
| a systematic method for describing, analyzing, interpreting, and evaluating the persuasive force of messages embedded within texts |
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Definition
| early rhetorical theory and criticism developed by the Greeks and Romans |
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| Ceontemporary rhetorical criticims |
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Definition
| philosophical, theoretical, and methodological perspectives that are used to study the persuasive impact of many different types of texts and messages |
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Definition
| examines how important past events shape and are shaped by rhetorical messages |
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Definition
| investigate spoken, as opposed to written, accounts or personal experiences to understand more fully what happened in the past |
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| Examine texts related to a single, salient historical event to understand the role played by communication |
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| Examine public and private texts of priminent, influential, or otherwise remarkable individuals |
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| type of rhetorical criticism that examines persuasive strategies used to influence the historical dvelopment of specific campaigns and causes |
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| Neo-Aristotelian criticism |
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Definition
| evaluates whether the most appropriate and effective means, as articulated in the specific set of criteria given in Aristotle's Rhetoric |
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Definition
| type of rhetorical criticism that argue sthat standards vary according to the particualr type of text being studied, rejecting the use of a single set of critieria to evaluate all persuasive messages |
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Definition
| type of rhetorical criticism that analyzes texts according to philosopher Burke's view that all communication can be seen in terms of elements that comprise a dramatic event |
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| Type of rhetorical criticism that assumes that we can never know reality directly |
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| Assumes that many or all persuasive mesages function as narratives--stories, accounts or tales |
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Definition
| type of rhetorical criticism that examines the common images used to portray narrative elements of situations described in a text |
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Definition
| Type of rhetorical criticism that analyszes how conectios of gender are produced and maintained in persuasive messges |
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Definition
| used to identify, enumerate and analyze occurences of specific message characteristics embedded in texts |
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Term
| Qualitative content analyses |
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Definition
| researchers are more interested in the meanings associated with messages than with the number of times message variables occur |
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Term
| Quantitative content analysis |
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Definition
| systematic and replicable examination of symboles of communication, which have been assigned numeric values according to valid measuremnt reles and the analysis of relationshiops involving those values using statistical methods, in order to describe the communication, draw inferences about its meaning, or infer from the communication to its context, both of production and consumption |
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Term
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Definition
| the space and time devoted to content, such as the number of particular items or amount of space devoted to them in the texts |
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Definition
| involve symbolic meaning, and therefore less standardized than physical units |
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Definition
| consist of discrete units of language such as individual words, sentences and paragraphs |
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| involve some physical or temporal unit referred to or alluded to within content |
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| place content into a consistent structure, such as assertions about an object |
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| topics contained within messages |
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Definition
| Observers who identify the appropriate category for each unit of analysis |
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Definition
| A form of naturalistic ethnomethodological research that involves the study of interaction using qualitative methods |
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Term
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Definition
| seeks to answer the two questions of what is the nature of communication and how is communication related to other variables |
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