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| a reciprocal process of exchanging signals to inform, instruct, or persuade, based on shared meanings and conditioned by the communicators relationship and the social context |
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| The process in which a message is sent |
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| comply to help or aid the sender or a 3rd party |
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| direct requests w/o motivation; explanations-reasons why; and hints-suggest or situation set to receiver to come to desired conclusion |
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| misrepresentation, false rationales or reward/punishments not in senders power to deliver |
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| proximity, smiling, touching, and eye contact |
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| a dynamic process of developing consensus (think together), which can be described at a single point in time using direction (evaluations), intensity (strength), stability (duration), information support (knowledge held), and social support (perception of others views) |
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| valence of feelings toward issue (Yes-No) |
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| how strongly people feel about the issue |
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| how much we know about the issue |
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| perceptions of how others feel about the issue |
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| active after media exposure |
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| varying degrees of relevence and intensity about opinions |
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| the feelings about an object derived from an individual's experience and reinforcements from previous situations |
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| the relative value of an object on the basis of object by object comparisons on the basis of some attribute or attributions |
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| a cross situational predisposition or preference with respect to an object |
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| the judgment expressed about an object in a particular situation or given a specific set of circumstances |
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| describes the extent to which one's views match your estimate of another's views on the same issues |
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| represents the extent to which 2 or more persona share similar evaluations of an issue of mutual interest |
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| represents the extent to which 2 or more persons share similar definitions of an issue of mutual interest |
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| represents the extent to which one's estimate of another person's views matches the other person's actual views |
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