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| any person or group that buys or uses goods and services to satisfy personal needs and wants |
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| income remaining for a person to spend or save after all taxes have been paid |
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| money income a person has left to spend on extras after necessities have been bought |
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| choosing the alternative that has the greatest value from among comparable-quality products |
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| advertising that attempts to persuade consumers that a product is different from and superior to any other |
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| advertising that benefits consumers by providing useful information about a product |
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| ad that attracts consumers with a low-priced product, then tries to sell them a higher-priced product |
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| getting information on the types and prices of products available from different stores and companies |
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| promise made by a manufacturer or a seller to repair or replace a product withing a certain time period if found to be faulty |
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| word, picture, or logo on a product that helps consumers distinguish it from similiar products |
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| general name for a product rathe than a specific brand name givien by the manufacturer |
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| movement to educate buyers about the purchases they make to demand better and safer products from manufacturers |
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| acting in accordance with moral convictions about right and wrong |
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