Term
| 3 Keys to determine the best media values |
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Definition
1. target reach-TRP
2. Composition
3. Cost-efficiency |
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Term
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Definition
| deliver the marketing targets at the lowest cost with the least amount of waste. |
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Term
| 5 Key Media Planning Elements |
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Definition
1. GRPs- currency of ad media
2. Gross media impressions- GRIMPS
3. Target Reach- TRPs
4. Effective Frequency
5. Working within the budget |
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Term
| Goal of Planning and Selecting TV |
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Definition
| buy minimum # of GRPs/TRPs needed to reach your target at the right frequency. |
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Term
| TV media selection based on... (3 things) |
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Definition
1. programs and stations selected by dayparts.
2. using rating (coverage) and audience composition to select programs/networks.
3. for age/sex/ethnicity of your target audience. |
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Term
| Info needed to plan TV (5 things) |
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Definition
1. GRPs(TRPs)
2. CPP
3. Four-week reach
4. Ratings(reach) per show
5. Audience compositions to generate target rating points(TRPs). |
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Term
| Two key selection factors for magazine media planning |
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Definition
1. demographics
2. product usage |
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Term
| Selecting Magazine Vehicles considerations (4 things) |
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Definition
1. composition
2. Coverage
3. Delivery of demographic,product-class and psycho-graphic targets.
4. cost efficiency of target delivery |
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Term
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Definition
| Percent of target that reads on regular basis. |
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Term
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Definition
| Key buying factor if everything else is equal. |
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Term
| Magazine Planning Process (6 things) |
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Definition
1. Select list of candidates.
2. Identify most efficient magazines with CPM ranker
3. Create plan that delivers most reach for the budget
4. Refine plan using marketing judgments
5. Negotiate buy, merchandising
6. Present to client, adjust as needed |
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Term
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Definition
| once you have a list of A-B-C mags, look at CPM cost efficiency. |
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Term
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Definition
| Total circulation as percent of population of target audience in U.S. |
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Term
| Magazine Flowchart (8 things) |
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Definition
1. magazine names
2. months of insertions
3. cost per insertion
4. CPM for each publication
5. Reach
6. Total impressions by month
7. Total impressions for plan
8. Total cost per magazine and for all magazines |
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Term
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Definition
| outlawed cigarette advertising on billboards this year... |
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Term
| Four Major Outdoor Categories (plus 1 non-major) |
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Definition
1. Billboards
2. Transit
3. Cinema
4. Street Furniture
5. Alternative |
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Term
| What billboards selection is based on... |
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Definition
1. location
2. visibility
3. traffic flow
4. market coverage |
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Term
| Three major TYPES of Outdoor Media |
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Definition
1. 30-sheet
2. Rotary
3. Permanent |
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Term
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Definition
| to spend to your budget in key markets |
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Term
| 3 largest billboard companies (in order) |
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Definition
1. CBS
2. Clear Channel
3. Lamar |
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Term
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Definition
1. Timing
2. Type of Outdoor
3. GRPs/faces per month
4. Cost per month
5. CPM
6. Total Cost |
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Term
| Cost for 1 radio station/show |
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Definition
| CPP x Rating X No. of spots in 4 weeks= |
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Term
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Definition
1. Schedule per week
2. dayparts
3. GRPs per month
4. Reach and frequency per month
5. Cost per month
6. Total cost |
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Term
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Definition
1. Chinese New Year
2. Cinco de Mayo
3. Kwanzaa |
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Term
| Newspapers lists [3 parts] (form of direct response) |
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Definition
1. selected based on their geographic market coverage.
2. most advertisers choose major papers in their important markets.
3. Major markets also have suburban papers covering outlying areas. |
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Term
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Definition
| main form of internet advertising |
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Term
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Definition
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Term
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Definition
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Term
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Definition
| Bring people together who have a common interest(start to become social media) |
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Term
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Definition
| provides links to many websites in a category, e.g., a "directory" of advertising agencies. |
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Term
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Definition
| Valuable tools, but few people start. |
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Term
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Definition
| grossly over hyped except if your a brand. |
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Term
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Definition
1. keyword search
2. contextual
3. behavioral |
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Term
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Definition
| ad technologies that employ richer graphics. Interactive becomes robust here. |
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Term
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Definition
| defined as paid search and paid inclusion. |
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Term
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Definition
| methodology which matches ads with content or specific keywords on other websites |
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Term
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Definition
| methodology which allows advertisers to expose their ads to web USERS on basis of what websites the visit or what content they read. |
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Term
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Definition
| Cost-per-click, cost-per-action, cost-per-lead, cost-per-purchase |
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Term
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Definition
| any communications format where the users publish the content. Success comes from word of mouth marketing. |
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Term
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Definition
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Term
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Definition
pick channel that fits product
old-new media
1993 browser wars |
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