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| also known as economic psychology studies the human side of economic decisions |
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| measure reflects how optimistic or pessimistic people are about the future health of the economy and how they will predict they'll fare down the road |
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| generally used to describe the overall rank of people in a society |
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| "assortative mating" the tendency to marry people in a similar social class to ours |
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| a structure where some members are better off than others |
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| the passage of individuals from one social class to another |
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| british lower-classs group |
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| brazil, russia, india, china |
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| BRIC, the biggest emerging markets |
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| well-off consumers seem to be stressed or unhappy despite or even because of their wealth, a condition called |
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| describes consumers in terms of their aesthetic and intellectual preferences |
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| the ways consumers express and interpret meanings (different members of different social strata use different ones) |
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| focus on the content of objects, not on relationships among objects |
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| are more complex and depend on a more sophisticated world view |
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| "taste" is a status marking force, that causes consumption preferences to cluster together |
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| knowledge of 'refined' behavior that admits a person into the realm of the upper class |
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| to inspire envy in others through our display of wealth or power |
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| people's desires to provide prominent visible evidence o their ability to afford luxury goods |
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| to assess the impact of social class inconsistency |
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