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PR term for groups inside the client's organization
ex: Employees, stockholders, and members; they handle employee newsletters, annual reports for stockholders, or member benefits |
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| the art or science of establishing and promoting a favorable relationship with the public |
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PR term for groups outside the clients organization
ex: community, news media, customers, voters, and legislators; they handle news releases, special events, and lobbying efforts |
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| people who worked to generate publicity for a client |
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| What was the first publicity agency? |
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| Boston Publicity Bureau formed in 1900 |
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| Who was "the father of the modern public relations industry and the first PR advisor?" |
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| What did Ivy Lee believe about businesses? |
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| Believed that businesses should align themselves with public interest |
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| What type of function is PR? Marketing of Management function? |
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News Management
Community Relations
Crisis Management
Lobbying |
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| includes all the activities that PR professionals do to get desired information about their clients into the news, and to keep undesirable information out of the news |
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| What are some techniques of News Management? |
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| Publicity stunts, news hooks, media relations, government news management, leaks and trial balloons, and exclusives |
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| PR relations activities designed to aid and to maintain a beneficial image with groups on teh local, national, or global level |
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community relations activity in which a company helps society on a large scale
-this may include adopting schools or highways
-"The Practice of doing good and getting credit for it" |
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| PR activity used to repair a client's public image following an emergency |
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| refers to any attempt to influence the voting of legislators |
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| a short document written in standard news form that contains the information needed to write a news report |
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| Press releases designed to be inserted into newspaper frature or editorial sections with no charge |
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| recorded material ready for insertion into radio broadcasts |
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| short, carefully crafted statements designed to be picked up in news reports |
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| ready-to-broadcast videotape designed for use in television news |
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| a collection of publicity items given out to media gatekeepers |
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| tool used by PR to polish the image of their clients in sponsorship of someone else's special event, such as a sports contest |
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| derogatory term for public relations professionals |
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| the practice of using public relations messages to cover up problems without correcting them |
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| the PR practice of covering up environmental problems by associating a client with beneficial environmental actions |
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| the act of providing the source for information that appears in news reports |
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| certification by an industry association |
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| Does PR sell the product or the organization? |
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| the organization/business itself |
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| Who was one of the founding PR practitioners? |
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| planted untrue stories to generate hype to get people to come see his circus |
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| What do press agents generate? |
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| Who wrote the "Declaration of Principles" |
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| Ivy Lee helped his clients the ___________ during the _________. |
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| Rockefeller Family; Lublow Massacre |
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| miners unhappy with working conditions and ecided to strike; violence broke out and an accidential shot which led to a battle where 7 people and 11 children were killed |
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| What did Ivy Lee do to help the Rockefeller family? |
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Definition
| told Rockefeller to be in Colorado and talk to the employees and express condolences; (visuals were more important than words) |
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| Who was the "father of modern PR industries? (engage with public) |
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| What is one thing Bernays is credited with doing? |
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Definition
shortening the name of multiple sclerosis to MS;
making debutantes smoke in a parade to get women to smoke |
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| Who "Crystallizing Public Opinion"? |
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| Public Relations Society of America in 1948 |
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| Teleconference in Tylenol scandal |
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600 reporters in 30 cities
this technique was used to show people what they were doing to fix it |
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| persuasion and manipulation to influence audience |
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| one way communication...more focused on getting info out...military organizations...not a whole lot of importance on 2 way PR |
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| gathering feedback from audience (to make message more persuasive) |
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| makes changes to organization and product (mutually beneficial relationship) |
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Definition
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| What are the elements of news? |
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Impact
Timeliness
Uniqueness
Proximity
Prominence |
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Term
| What are news management techniques? |
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Definition
publicity stunts
new hooks
media relations or press relations
leaks and trial balloons |
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| How does PR maintain good community relation? |
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Definition
| by giving corporate-aid to schools, charities, and nonprofit |
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| Which paragraph in a news release was the most important information? |
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| Public relations is defined as the art or science of |
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Definition
| establishing and promoting a favorable relationship with the public |
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| Who among the following is widely known as the father of the modern public relations industry and the first public relations advisor? |
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| Ivy Lee managed to improve public opinion of the Rockefellers with the striking miners and with the public by |
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| staging events where John D. Rockefeller socialized with the miners |
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| The public relations work of Doris and Edward Bernays was based on |
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| psychology and the unconscious mind |
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| In 1942, President Roosevelt established the |
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| Office of War Information |
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| One example of the U.S. using media for PR in the Arab world with some success is |
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| The main goal of early press agentry was to |
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Definition
| use hype to generate publicity for clients |
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| The primary activities of PR practitioners include |
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| research, counseling, and communication |
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| A publicity stunt is an example of which PR strategy? |
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| Which of the following is a specific type of leak, in which the source reveals that some major policy is being considered? |
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| One type of community relations strategy is |
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| The term ________________ refers to carefully crafted phrases that repeat a major idea the speaker wants to emphasize. |
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| Video news releases have become controversial because |
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Definition
| they are frequently used without attribution to their real authorship |
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| One definition of "spinning" in PR might be |
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| supplanting the PR version of reality over other versions that are less beneficial to the spinner |
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| Which type of program is sponsored by the PRSA, to encourage public relations professionals to conduct their affairs in an ethical manner. |
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