Term
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Definition
| The game plan for marketing operations and profit |
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Term
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Definition
| Where the revenues come from |
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Term
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Definition
| Excellent Strategy + Excellent Execution |
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Term
| What are the five steps of strategic management |
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Definition
THINK VOSEE
1. Strategic Vision
2. Setting Objectives
3 Crafting a Strategy
4. Implement and Execute
5. Evaluate and Correct |
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Term
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Definition
Fusion orientated =- Where are we going?
Also Mission Statement - Present Condition = What we are and how we do it |
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Term
| Setting Objectives - 2 types |
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Definition
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Term
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Definition
| Has do to with the management side |
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Term
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Definition
| Appraises, reviews, critiques, and approves strategy |
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Term
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Definition
| Directs Strategy Ultimate Responsibility |
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