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Definition
| Persuading people to do something by telling them that others are doing it, too. "Don't be left out." |
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| Famous people say they use a product or persuade you to use a product. |
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| By using the names or pictures of famous people, but not their direct quotations, the ad is trying to convey that the product wil help the consumer imitate the famous person in the ad. |
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| The product name is repeated at least four times. |
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| Words are used in the ad to evoke strong feelings about someone or something. |
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| Creates a sentimental tone while pointing back to "the good old days." |
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| Facts and statistics are shown. |
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| Makes people laugh so they have a positive association with the product. |
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| Sounds or pictures that are pleasing to the eye. |
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| Repeating the advertiser's message makes the consumer remember the product. |
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| Financing as a marketing tool. |
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| Advertising aimed at creating consumer awareness of a product. |
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| Used in real estate to catch a consumer's eyes. |
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| Borrowing money and paying over time. |
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| Buying an item without thinking or planning for it first. |
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| The true cost of something in terms of what you give up. |
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Definition
| Finding the right place in the store for a product. |
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Term
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Definition
| Causes some pain when purchased with cash. Usually purchases of $300 or more. |
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