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Definition
*Attractiveness
*Design elements and principles
*Fashion trends
*Emotional needs |
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*Utility (Usefulness)
*Durability (Serviceability)
How well the garment retains its structure and appearance after wear and care, does it resist shrinking,etc.? |
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Definition
| Can be used to evaluate the QUALITY of apparel products |
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| the plan for the garments style |
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Definition
| the fabrics and other components |
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| the methods used to assemble the garment |
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| any garment wet processing |
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| The physical features of a garment that make it desirable |
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| the performance advatages that result from the garments physical features |
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| What contributes to business success? |
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Definition
| Knowing selling points and understanding buying benefits $$$ |
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| The highest of the mass merchandise price lines, well-known brands and relatively low-price designer names |
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| Between better and designer, between better and moderate |
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| Moderate quality standards for the average consumer |
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| the lowest of the mass merchandise price lines, popularly priced, value priced, or bargain |
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Term
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Definition
-Can be altered w/out changing the garment
-price of the garment, image and reputation of the manufacturer, brand name, country of origin, image and reputation of retailers, hanger, hangtags, and packaging carry connotations of quality and influence the consumrs perception of the garments
-price is a major determinant of consumers' apparel purchase decisions
-price is a quality cue |
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Term
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Definition
=PRICE,BRAND, MANUFACTURER'S AND RETAILER'S REPUTATION
-USED BY CONSUMERS IN ASSESSING QUALITY
-CONSUMERS ARE ESPECIALLY LIKELY TO USE PRICE AS A CUE TO QUALITY
-THE MORE ADDITIONAL QUALITY CUES ARE AVAILABLE THE LESS LIKELY IT IS THAT PRICE INFLUENCES QUALITY JUDGMENTS
-PRICE DOESNT NECESSARILY REFLECT QUALITY |
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Term
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Definition
| FEATURES THAT HAVE THE GREATEST EFFECT ON THE CONSUMERS SATISFACTION AT A SPECIFIC STAGE |
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Term
POINT-OF-SALE EVALUATION
DETERMINANT ATTRIBUTES: |
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Definition
*AESTHETIC PERFORMANCE
-COLOR,STYLE, FIT, AND PRICE- MOST COMMON DERMINANTS OF CONSUMERS' CLOTHING PURCHASE DECISIONS
-MOST ASPECTS OF FUNCTIONAL PERFORMANCE ARE LATENT |
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Term
| IN-USE QUALITY EVALUATION |
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Definition
-FUNCTIONAL PERFORMANCE BECOMES OBVIOUS IN USE
-FUNCTIONAL PERFORMANCE ON THE IN-USE QUALITY EVALUATION BECOMES CRITICAL TO KEEP CONSUMER SATISFACTION |
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Term
| POINT OF SALE SATISFACTION |
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Definition
| DETERMINES WHETER OR NOT THE CONSUMER BUYS THE GARMENT |
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Definition
| DETRMINES WHETHER OR NOT THE CONSUMER KEEPS IT OR RETURNS IT |
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| ADEQUATE AESTHETIC PERFORMANCE IS REQUIRED TO CREATE? |
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| ADEQUATE FUNCTIONAL PERFORMANCE IS REQUIRED TO PREVENT? |
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| QUANTIFIES- A consumers evaluation of the overall quality of a garment |
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Definition
| consumers in a particular market segment |
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Term
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Definition
statistics that describe a population
(age,income,education,occupation,race) |
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Definition
| charicterization of people according to their LIFE STYLE VALUES. Interests, attributes, and opinions |
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Term
| Investment dressing vs. Fashion Quality |
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Definition
| -teenagers care more about trends -adults care more about the utility of their garments |
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| expressed in the relationship between quality and price |
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| a determinant factor in a consumer buying decision |
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Definition
=QUALITY ASSURANCE OR QUALITY CONTROL
-monitor and maintain product quality standards
-constantly refined methods and procedures to consistently achieve the company's desired level of quality
-promote the principle that quality is built into the manufacturing process; its not a separate function
-large manufacturers perform extensive test
-small manu-independent testing labs |
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Definition
TAKES PLACE DURING THE PRODUCTION PROCESS AS THE GARMENT IS BEING ASSEMBLED
*RANDOM OR STATISTICAL SAMPLING PLAN |
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TAKES PLACE AT THE END OF THE PRODUCTION LINE
*100% INSPECTION TEAM |
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THE LAST STAGE IN MANUFACTURING QUALITY PROCESSES OR THE FIRST STAGE IN RETAILING QUALITY PROCESSES
*RANDOM OR STATISTICAL SAMPLING PLAN
AQL= 95% ACCEPTABLE QUALITY LEVEL OR HIGHER |
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Term
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Definition
| OCCUR AT THE MILL AND AGAIN IMMEDIATELY AFTER THE FABRIC HAS ARRIVED AT TH APPAREL MANUFACTURING FACILITY |
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| PERFORMED DURING AND OR AFTER ASSEMBLY PROCESS |
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| THE DIFFERENCE BETWEEN THE ALLOWABLE MINIMUM AND MAXIMUM OF A SPEC OR STANDARD. EX. 12+-2 SPI RANGE= 10-14 |
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| HOW FOR A PARTICULAR STYLE OF GARMENT, TO MEET THE COMPANY'S STANDARDS, SPECIFIC TO ONE PRODUCT |
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| GENERAL GUIDELINES ESTABLISHED BY COMPANIES TO REFLECT THE OVERALL QUALITY LEVEL OF THEIR PRODUCTS |
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Term
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Definition
| AMERICAN SOCIETY FOR TESTING AND MATERIALS |
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Definition
| AMERICAN ASSOCIATION OF TEXTILE CHEMISTS AND COLORISTS |
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