Term
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Definition
| The promotion of a product or service by identifying it with distinct characteristics (usually associated with public perception, quality or effectiveness) |
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Term
| Brand recognition/awareness |
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Definition
| Refers to the public's ability to recall and recognize a brand by its logo, jingles, packaging ,etc. |
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Term
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Definition
| Feeling regret or concern after making a large purchase. |
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Term
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Definition
| Latin term for "buyer beware" |
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Term
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Definition
| To buy an item with credit; paying over time. |
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Term
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Definition
| The process of communicating the value of a product or service to customers. |
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Term
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Definition
| Refers to financial opportunity that is given up because you choose to do something else with your money. |
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Term
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Definition
| An amount of money you spend, usually $300, that causes some pain to part with. |
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