Term
| Affect Referral Decision Rule |
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Definition
| Consumers make a product choice on the basis of their previously established overall ratings of the brands considered rather than specific attributes |
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Term
| Compensatory Decision Rules |
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Definition
| Consumer evaluates each brand in terms of each relevant attribute and then selects the brand with the highest weighted score |
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Term
| Conjunctive Decision Rules |
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Definition
| Consumers establish a minimally acceptable cutoff point for each attribute evaluated. Brands that fall below cutoff point, are eliminated from consideration |
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Term
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Definition
| Process of making purchase decisions based on cognitive and emotional influences such as impulse, family, friends, advertisers, role models, moods, and situations that influence a purchase |
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Term
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Definition
| Process consisting of 3 stages: Input stage, process of consuming, and the output stage |
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Definition
| Consumers establish a minimally acceptable cutoff point for each relevant product attribute. Brands meeting or surpassing the cutoff point is considered an acceptable choice. |
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Term
| Evaluation of Alternatives |
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Definition
| A stage in the consumer decision process, where the consumer appraises the benefits to be derived from each of the product alternatives being considered. |
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Definition
| Specific brands a consumer considers in making a purchase choice in a particular product strategy |
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Term
| Extensive Problem Solving |
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Definition
| Decision making efforts by consumers who have no established criteria for evaluating a product category or specific brands in that category, or have not narrowed the number of brands to a manageable subset. |
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Term
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Definition
| Process of gift exchange that takes place between a giver and recipient |
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Term
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Definition
| Procedures adopted by consumers to reduce complexity of making product and brand decisions |
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Definition
| Brands that a consumer excludes from purchase considerations |
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Term
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Definition
| Brands that a consumer is indifferent toward because they are perceived as having no particular advantage |
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Term
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Definition
| A situation in which the consumer is presented with too much product or brand related information |
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Term
| Lexicographic Decision Rule |
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Definition
| Consumers first rank product attributes in terms of their importance, then compare brands in terms of the attribute considered most important. |
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Term
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Definition
| A limited search by a consumer for a product that will satisfy his or her basic criteria from among a selected group of brands. |
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Definition
| An individual's subjectively perceived "feeling state" |
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Term
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Definition
| Realization by the consumer that there is a difference between "what is" and "what should be" |
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Term
| Noncompensatory Decision Rules |
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Definition
| A type of consumer decision rule by which positive evaluation of a brand attribute does not compensate for a negative evaluation of the same brand on some other attribute |
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Term
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Definition
| An assessment of a product based on actual trial after purchase |
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Term
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Definition
| A stage in the consumer decision-making process in which the consumer perceives a need and actively seeks out information concerning products that will help satisfy that need. |
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Term
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Definition
| Behavior that involves 2 types of purchases: Trial purchase and repeat purchase |
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Term
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Definition
| Aimed at creating strong, lasting relationships with a core group of customers by making them feel good about the company and by giving them some kind of personal connection to the business |
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Term
| Routinized Response Behavior |
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Definition
| A habitual purchase response based on predetermined criteria |
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Definition
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