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Definition
| effeciently managing the acquisition of raw materials to the factory and the movement of products form the producer to industrial users and consumers. |
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| a producer; an organization that converts raw materials to the factory and the movement of products from the producer to industrial users and consumers |
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| a producer; an organization that converts raw materials to finished products. |
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Definition
| the series of marketing entities through which goods and services pass on their way from producers to end users. |
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Definition
| organizations that assist in moving goods and services from producers to end users |
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| sales reps of manufacturers and wholesalers |
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| go betweens that bring buyers and sellers together |
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| independant wholesalers that buy related product lines from many manufacturers and sell them to industrial users. |
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| the process of breaking large shipment of similar product into smaller, more usable lots |
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Definition
| an institution that buys goods from manufacturers (takes ownership) and resells them to businesses, gov agencies, other wholesalers, or retailers. |
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| manufacturers representatives (manufacturers agent) |
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Definition
| salesppl who represent noncompeting manufacturers; function as independent agents rather than as salaried employees of the manufacturers. |
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Definition
| the combination of advertising, personal selling, sales promotion, and public relations used to promote a product. |
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Term
| integrated marketing communications (IMC) |
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Definition
| the careful coordination of all promotional activities-media advertising, sales promotion, personal selling, and public relations, as well as direct marketing, packaging, and other forms of promotion- to produce a consistent, unified message that is customer focussed. |
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Definition
| cost per thousand contacts is a term used in expressing advertising costs; refers to the cost of reaching 1,000 members of the target market. |
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Definition
| the number of diff target consumers who are exposed to a commercial at least once during a specific period, usually four weeks. |
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Definition
| the # of times an individual is exposed to an advertising message |
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Definition
| an advertising mediums ability to reach a percisely defined market. |
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| a face to face sales presentation to a prospective customer |
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Definition
| the companies and ppl who are most likey to buy a sellers offerings |
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Term
| point of purchase display (POP) |
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Definition
| a strategically placed visual display or product display that informs potential customers abt a product or service. |
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Definition
| the process of looking for sales prospects. |
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Definition
| inquiries used by salespeople to separate prospects from those who do not have the potential to buy. |
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Definition
| marketing events or sales efforts-not including advertising, personal selling, and public relations- that stimulate buying |
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Definition
| any communication or activity designed to win goodwill or prestige for a company or person |
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Definition
| info abt a company or product that appears in the news media and is not directly paid for by the company. |
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