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Definition
| a trial minilaunch of a product in limited areas that represent the potential market |
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Definition
| the full introduction of a complete marketing strategy and the launch of the product for commercial success |
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Definition
| products intended for household or family use |
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Definition
| products that are used directly or indirectly in the operation or manufacturing processes of businesses |
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Definition
| a group of closely related products that are treated as a unit because of similar marketing strategy, production, or end-use considerations |
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Definition
| all the products offered by an organization |
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Definition
| the process of naming and identifying products |
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Definition
| a brand that is registered with the U.S. Patent and Trademark Office and is thus legally protected from use by any other firm |
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Definition
| brands initiated and owned by the manufacturer to identify products from the point of production to the point of purchase |
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Term
| Private Distributor Brands |
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Definition
| brands, which may cost less than manufacturer brands, that are owned and controlled by a wholesaler or retailer |
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Definition
| products with no brand name that often come in simple packages and carry only their generic name |
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Definition
| the external container that holds and describes the product |
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Term
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Definition
| the presentation of important information on a package |
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Definition
| the degree to which a good, service, or idea meets the demands and requirements of customers |
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Definition
| charging the highest possible price that buyers who want the product will pay |
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Definition
| a low price designed to help a product enter the market and gain market share rapidly |
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Term
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Definition
| encouraging purchases based on emotional rather than rational responses to prices |
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Term
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Definition
| temporary price reductions, often employed to boost sales |
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Term
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Definition
| a group of organizations that move products from their producer to customers; also called a channel of distribution |
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Term
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Definition
| intermediaries who buy products form manufacturers (or other intermediaries) and sell them to consumers for home and household use rather than for resale or for use in producing other products |
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Definition
| intermediaries who buy from producers or from other wholesalers and sell to retailers |
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Definition
| a form of market coverage whereby a product is made available in as many outlets as possible |
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Definition
| a form of market coverage whereby only a small number of all available outlets are used to expose products |
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Term
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Definition
| the awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory |
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Definition
| all the activities necessary to move products from producers to customers--inventory, control, transportation, warehousing, and materials handling |
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Term
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Definition
| the shipment of products to buyers |
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Term
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Definition
| the design and operation of facilities to recieve, store, and ship products |
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Definition
| the physical handling and movement of products in warehousing and transportation |
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Term
| Integrated Marketing Communications |
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Definition
| coordinating the promotion mix elements and synchronizing promotion as a unified effort |
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Term
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Definition
| a paid form of nonpersonal communication transmitted through a mass medium, such as television commercials or magazine advertisements |
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Term
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Definition
| designing a series of advertisements and placing them in various media to reach a particular target market |
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Term
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Definition
| direct, two-way communication with buyers and potential buyers |
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Term
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Definition
| nonpersonal communication transmitted through the mass media but not paid for directly by the firm |
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Term
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Definition
| direct inducements offering added value or some other incentive for buyers to enter into an exchange |
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Term
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Definition
| an attempt to motivate intermediaries to push the product down to their customers |
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Term
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Definition
| the use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available |
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Term
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Definition
| the use of promotion to create and maintain an image of a product in buyers' minds |
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