Term
|
Definition
| everything you receive in an exchange (all tangible/intangible attributes and expected benefits: a good, service, idea) |
|
|
Term
|
Definition
| purchased to satisfy personal and family needs |
|
|
Term
|
Definition
| product bought for resale, for making other products, for use in a firm's operations |
|
|
Term
|
Definition
| inexpensive, freq. purchased item for which buyers use minimal effort |
|
|
Term
|
Definition
| buyers willing to spend considerable effort for planning/making purchase |
|
|
Term
|
Definition
| item has 1+ unique characteristics that group of buyers willing to spend considerable effort |
|
|
Term
|
Definition
| basic material that becomes part of physical product |
|
|
Term
|
Definition
| large tools/machines for production |
|
|
Term
|
Definition
| standardized equipment used in production/office activities |
|
|
Term
|
Definition
| becomes part of physical product and is finished ready for assembly/needs little processing |
|
|
Term
|
Definition
| used directly in production of another product but not easily identifiable in finished product |
|
|
Term
|
Definition
| item that helps production/operations but not part of finished product |
|
|
Term
|
Definition
| intangible product that organization uses in operation |
|
|
Term
|
Definition
| a series of stages in which a product's sale revenue and profit increase, reach a peak, and then decline |
|
|
Term
|
Definition
| a group of similar products that differ only in relatively minor characteristics |
|
|
Term
|
Definition
| all the products a firm offers for sale |
|
|
Term
|
Definition
| the process of changing 1+ of a product's characteristics |
|
|
Term
|
Definition
| DV of a new product that is closely related to 1+ products in the existing product line but designed specifically to meet somewhat diff. customer needs |
|
|
Term
|
Definition
| elimination of 1+ products from a product line |
|
|
Term
|
Definition
| a name, term, symbol, design, or any combo of those that ID's the seller's products as distinct |
|
|
Term
|
Definition
| park of the brand that can be spoken |
|
|
Term
|
Definition
|
|
