Term
| People who manage to influence or change the path |
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Definition
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Term
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Definition
| When adoption is assured and it has substainability |
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Term
| Metcalfe's Law / Interactive Technology |
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Definition
| Value increases as more people adopt it. Exampel are fax machines. One is useless. but many people interconnected by many fax machines is far more valauble. |
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Term
| Reciprocal Interdependency |
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Definition
| The adopters who make up critical mass are influenced by adopters around them. This is the recipricoty of it as well and dependency. |
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Term
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Definition
| Things outside the network that hinder it. |
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Term
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Definition
| Diffrences with the social system. How diffrent or Diverse when it comes to critical mass. |
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Term
| Accelerating Production Functions |
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Definition
| 1st adoptions, small at first and then it takes off. |
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Term
| Decelerating Production Function |
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Definition
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Term
| Linear Production Function |
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Definition
| Flat Lining, Each adopter makes equal contribution |
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Term
| 4 Main elements in the diffusion og new ideas |
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Definition
| The Innovation, Communication Channels, Time & Social System |
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Term
| Characteristics of an Innovation |
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Definition
| Relative Advantage, Compatibility, Trialabilty & Observability |
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Term
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Definition
| Whether it is better than the idea is supersedes. It is measured in terms of ecomics, social prestige, conveneience and fashion. |
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Term
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Definition
| Wheather or not it is consistent with existing values, social systems and needs of potential adopters. |
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Term
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Definition
| Degree to whether it is easy to use or not. |
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Term
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Definition
| Experimentation and used on a limited basis. |
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Term
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Definition
| Degree to which the innovation is visible to others. The easier it is to see, the more likely it will be used. |
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