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Definition
| the likely customers for a good service |
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| market consisting of individuals and households who are end-users of goods and services |
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Definition
| markets consisting of buyers who purchase items for resale or additional production; also called organizational markets |
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| the traits of a specific population- such as birthrate, age distribution, marriage rate, income distribution, educational level, and housing situation |
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Definition
| the combination of product, price, distribution, and promotion to be considered when marketing a good or service |
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| an item( good or service) offered for sale that satisfies consumer demand |
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Definition
| the activites necessary to physically move goods and services from producer to consumer |
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Definition
| buying factors related to lifestyle and phychological influences |
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Definition
| a distinct subgroup of customers that share certain personal and behavioral characteristics |
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Definition
| the particular market segment that a company plans to serve |
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Definition
| business governed by the laws of supply and demand, not restrained by government interference |
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Definition
| business owned by one person |
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Definition
| wealth in the form of money or property owned by a person or business and human resources of economic value |
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Definition
| risk taker who starts a business |
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Definition
| guide to start and operate a business |
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Definition
| name or symbol to identify a business |
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Definition
| name or symbol to identify a business |
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Definition
| a picture or symbol to represent company |
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Definition
| a neat little saying for company |
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Definition
| little card showing stuff for customers to contact you |
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Term
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Definition
| company letter style on top of letters sent out by business |
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