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BEHVO 465 Week 1: Introduction to Verbal Behavior
Week 1: Introduction to Verbal Behavior
15
Psychology
Graduate
01/11/2026

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Term
What year was Verbal Behavior by B.F. Skinner published?
Definition
1957
Term
How did Skinner define "verbal behavior"?
Definition
Behavior whose reinforcement is mediated by another person.
Term
What is the goal of the study of verbal behavior?
Definition
To predict and control utterances of the speaker
Term
To determine what someone says when the mean something, we:
Definition
Look at the antecedents and consequences of the utterance
Term
True or False: Our goal in verbal behavior is to predict the one, specific behavior that might be evoked by a particular antecedent.
Definition
False
Term
The major measure in verbal behavior, which is more elusive than frequency and has to do with the operant strength of a particular unit of behavior, is:
Definition
Probability
Term
The overall frequency of verbal behavior refers to how much someone says a certain word. Skinner argued this was more of a formal analysis. Instead, he encouraged a(n) _________________ analysis to determine the conditions under which an instance of verbal behavior occurs.
Definition
Functional
Term
The form of verbal behavior may be:
Definition
Speech, sign, picture exchange, writing, using a device
Term
Truck scenario:

Mom says, “My son can request toys.”
She holds up his truck and says, “Do you want truck?”
Child says, “Truck.”
Mom says, “See, he can ask for truck.”
What were the antecedents, or sources of control?
Definition
EO - Child wants truck
Mom saying "truck" (echoic stimulus)
The truck (nonverbal stimulus)
Term
Which verbal operant has a nonverbal stimulus as antecedent and generalized conditioned social reinforcer as the consequence?
Definition
Tact
Term
Which verbal operant has a motivating operation as the antecedent and a specific reinforcer as the consequence?
Definition
Mand
Term
In magazine training, the food dispenser makes a sound, the rat approaches the food cup and eats the food. The food dispenser becomes an SD and has a(n):
Definition
Evocative effect, meaning the effect is immediate and relatively short-lived
Term
In magazine training, the food dispenser sound is a(n):
Definition
Conditioned stimulus eliciting salivation
Term
In discrimination training, pressing a lever in the presence (but not absence) of a buzzer produced food. The food dispenser sound is now a(n):
Definition
Both a reinforcer for the lever pressing and an SD for approaching the food cup
Term
A child who loves ice cream is playing in his front yard and hears the ice cream truck music -- ice cream truck is approaching.

What are the behavioral effects of that music?
Definition
1. Conditioned stimulus: elicits salivation
2. Establishing operation: increase value of money, engage in behavior that produced money last time
3. Discriminative stimulus (SD): approach the street/truck
4. Conditioned reinforcer: increase future playing in the yard
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