Term
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Definition
| Activity of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
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Term
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Definition
| provides a way to trace stages of product's acceptance) to its decline (death) |
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Term
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Definition
| when products are adopted initially by innovators, early adopters, early majority, late majority, and laggards |
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Term
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Definition
| consumer who was happy enough with their trial experience to buy a product |
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Term
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Definition
| product perceived as new by the adopter |
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Term
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Definition
| process in which acceptance of a product spreads |
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Term
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Definition
| brands that satisfy a type of need PLC |
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Term
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Definition
| full scale launch of a product into the market place PLC |
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Term
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Definition
| sales typically grow at increasing rate and many competitors enter the market, profits are healthy |
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Term
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Definition
| when the increasing sales start to decline |
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Term
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Definition
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Term
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Definition
| identifies internal strengths and weaknesses, examines external opportunities and threats |
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Term
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Definition
| defining a business in terms of goods and services rather than in terms or services the business provide consumers |
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Term
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Definition
| what can the firm make or do best |
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Term
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Definition
| How can we sell the product more aggressively |
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Term
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Definition
| sale does not depend on aggressive sales force but rather on a customers decision to purchase product. |
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Term
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Definition
| social and economic justifications for organizations existence is the satisfaction of consumer wants and needs (while satisfying organizational objectives) |
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Term
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Definition
| decision to market a product |
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Term
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Definition
| prototype and marketing strategy is developed |
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Term
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Definition
| name owned by retailer or wholesaler |
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Term
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Definition
| using different brand names for different products |
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Term
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Definition
| placing two or more brand names on a product or package |
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Term
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Definition
| exclusive right to use a brand or part of a brand |
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Term
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Definition
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Term
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Definition
| unwritten guarantee that the good or service is fit for the purposes for which it was sold |
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Term
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Definition
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Term
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Definition
| confirmation or quality or performance of a good or service |
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Term
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Definition
| group of closely related product items |
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Term
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Definition
| number of product items in a product line |
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Term
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Definition
| all the products that an organization sells |
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Term
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Definition
| term refers to a philosophy that stresses customer satisfaction |
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Term
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Definition
| relationship between benefits and the sacrifice necessary to obtain those benefits |
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Term
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Definition
| formal study conducted by organization to axcertain its current status and capablities and its future expectations |
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Term
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Definition
| incresing market share for present products in existing markets |
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Term
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Definition
| intermediary in global market assumes all ownership risks and sells globally for its own account |
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Term
| Components of consumer decision making process |
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Definition
| Need recognition, information search, evalaute alternatives, purchase |
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Term
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Definition
| demand for business products |
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Term
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Definition
| elimination of intermediaries (costco) |
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Term
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Definition
| measureness of web site's effectiveness |
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Term
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Definition
| study of human behavior in its natural context |
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Term
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Definition
| population from which a sample will be drawn |
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Term
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Definition
| product unkown to the consumer or known product that is not actively sought |
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Term
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Definition
| adding addl products to exsisting product line |
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Term
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Definition
| rivalry, threat of substitutes, buyer power, supplier power, barriers to entry/threat of entry |
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Term
| six categories of products |
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Definition
| business(industrial) product, consumer product(satisfy wants), convenience product(inexpensive, little effort), unsought product, specialty product(reluctant to accept subs), shopping product (expensive, comparison) |
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Term
| Categories of new products |
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Definition
New-to-the-World
New Product Lines
P d t Li Additi
10-6
Product Line Additions
Improvements or Revisions
Repositioned Products
Lower-Priced Products |
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Term
| new product development process |
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Definition
New-Product Strategy
Idea Generation
10-8
Idea Screening
Business Analysis
Development
Test Marketing
Commercialization
New Product |
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Term
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Definition
| itroductory, growth, maturity, decline |
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Term
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Definition
Retailer, Merchants and Wholesalers, Agents and
Brokers |
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Term
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Definition
| producers sell directly to consumers |
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Term
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Definition
| product, price, place, promotion |
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Term
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Definition
| just in time manufacturing |
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Term
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Definition
feeling that a product
met or exceeded the
customer’s expectations. |
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Term
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Definition
strategy that
focuses on
keeping and
improving
relationships with
current customers. |
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Term
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Definition
| geography, pschographics, demographics, benefits sought, usage rate |
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Term
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Definition
The moral principles or values
that generally govern the
conduct of an individual. |
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Term
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Definition
The rules people develop as a
result of cultural values and
norms. |
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Term
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Definition
The process of building
and maintaining
profitable customer
l ti hi b
Review - 41
relationships by
delivering superior
customer value and
satisfaction.- Customer Relationship Management |
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Term
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Definition
| personal selling, advertising, public relations, sales promotion |
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Term
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Definition
Setting the price at a level that
seems to the customer to be a
“good price” compared to the
prices of other options. |
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Term
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Definition
The entire stream of
purchases that the customer
would make over a lifetime
of patronage. |
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Term
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Definition
| used to identify best customers |
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Term
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Definition
| price goes down, revenue goes up, it is elastic. |
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Term
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Definition
| revenue stays the same regardless of price change |
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Term
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Definition
| model outlines process for achieving promotional goals |
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Term
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Definition
| Integrated Marketing Communications- all promotional messages are consistent |
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Term
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Definition
| concern for social welfare by businesses |
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Term
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Definition
| socially responsible companies will out perform their peers by focusing on world's social problems |
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Term
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Definition
| study of peoples vital statistics |
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Term
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Definition
| coalition with muliple companies |
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Term
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Definition
| allowing another company to produce items using your logo and you get a kickback, while investor takes risk and operations costs |
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