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War in marketing prcatices Governed by moral law, heaven, the commander, earth, discipline and method |
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| ethics on whether or not you can secure an advantage for yourself while still being ethical...no Gyges |
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| Conditions that render a sale moral...Grain merchant |
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| Conspicuous consumption and prehistoric consumption |
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| Business is done with our needs now they are creating our wants. Production fills a void that it has created |
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| Product, place, price, promotion, production development |
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| Antecedents (on test) and history of bookkeeping (the crusades) |
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| Mr. Detail. 3 essentials to business: cash, good bookkeeping and methodology. Four documents |
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| Financial position at fixed time. Balance sheet |
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| Income statement. Revenues minus expenditures |
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| Journal entry and records transaction completed |
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| General Ledger. Organizing transactions into a pair of related credits and debits on two accounts |
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| Bottom line of evaluation of business. Income statement |
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| Thriftiness, attention to detail and power of information |
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| Similar to Pacioli, keep well organized books. Man who kept sticks in the drawer |
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| Spread of paper money through soldiers. Money is based on people's faith in it. |
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| Usury, Jews, and Heathens |
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| Usury, sins and collateral |
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| Spend money to make money. Discommodities and Commodities. Commercial vs. Consumer |
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| How to get rich with hardwork, care and frugality. Auction story with poor Richard's almanac. Buy your way into heaven with charity. |
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| Tulip-O-Mania. Markets are not always predictable |
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