Term
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Definition
| a process carried out to facilitate the sale of a product or service |
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Term
| List the 3 Basic Marketing Approaches |
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Definition
- Production
- Sales
- Customer
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Term
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Definition
| combo of elements that give a clear picture of the product or service you are marketing |
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Term
| List the 5 P's of Marketing |
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Definition
- Product
- Place
- Price
- People
- Promotion
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Term
| List the 4 Promotion Techniques |
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Definition
- Personal Selling
- Advertising
- Publicity
- Sales Promotion
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Term
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Definition
| Refers to groups of buyers who have similar wants and needs |
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Term
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Definition
| a tool that you create to act as a road map for your marketing activities for a given period of time, in order to raise market share and attract customers |
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Term
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Definition
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Term
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Definition
| ways you would like to achieve your goals |
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Term
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Definition
| actions carried out to achieve the goals |
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Term
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Definition
- Specific
- Measurable
- Attainable
- Realistic
- Time specific
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Term
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Definition
| attention that you draw to the whole image of the organization that you got for free and communicating and managing what is said about the organization to the public (component of marketing) |
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Term
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Definition
| influencing the public to buy or participate in your product (component of both PR and Marketing) |
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