Term
|
Definition
| any person has an equal chance of being interviewed |
|
|
Term
|
Definition
alaignment of interest groups and voting blocks who voted democrat from 1932-1966 --> democratic majority, mostly because of southern support |
|
|
Term
|
Definition
| priviledged ruling class; runs politics |
|
|
Term
|
Definition
| group of people who posses a disproportionate share of money or political power |
|
|
Term
|
Definition
liberal views on economics and conservative views on social matters. - strong govt
- reduced economic inequality
- regulated business
- stricter social and criminal sactions
|
|
|
Term
|
Definition
conservative on economic matters and liberal on social ones - want a small weak govt
- maximization of liberty both socially and economically
|
|
|
Term
|
Definition
| the slight difference obtained in all surveys |
|
|
Term
|
Definition
| emphasising some aspects of a survey to give them more "weight" than another portion |
|
|
Term
|
Definition
| biased selection, non random |
|
|
Term
|
Definition
| a group of people in which peeple are asked about their attitudes towards (something) |
|
|
Term
|
Definition
| a type of polling currently being used by the media and online --> instant results |
|
|
Term
|
Definition
| a type of poll in which an organization attempts to influence people under the guise of conducting a poll |
|
|
Term
|
Definition
| "copycat" behavior; people often do things because other people do them |
|
|
Term
|
Definition
| the proportion of individuals who refuse to give the information sought |
|
|
Term
|
Definition
| a poll of voters taken immediatly after they have exited polling stations |
|
|
Term
|
Definition
| A poll conducted each day to assess trends caused by new advertising, public events, etc |
|
|
Term
|
Definition
| a question which creates incorrect results; often worded oddly, etc. |
|
|
Term
|
Definition
| people behave differently in different situations because context is significant in decision making |
|
|
Term
|
Definition
| how you, as surveyor, decide to ask for data |
|
|
