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| The distribution of individual preferences for or evaluations of a given issue, candidate, or institution within a specific population. |
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| In this typer of sample, every individual has a known and random chance of being selected. |
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| A widely shared and consciously held view, like support for homeland security. |
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| The process-most notably in families and schools-by which we develop our political attitudes, values, and beliefs. |
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| Those citizens who follow public affairs carefully. |
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| System designed to reduce voter fraud by limiting voting to those who have established eligibility to vote by submitting the proper documents. |
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| A secret ballot printed by the state. |
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| Elections in which voters elect officeholders. |
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| Elections in which voters determine party nominees. |
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| Elections held in years when the president is on the ballot. |
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| Elections held midway between presidential elections. |
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| The proportion of the voting-age public that votes, sometimes defined as the number of registered voters that vote. |
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| An informal and subjective affiliation with a political party that most people acquire in childhood. |
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| How voters feel about a candidate's background, personality, leadership ability, and other personal qualities. |
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| Voting based on a candidate pledges to do in the future about an issue if elected. |
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| Retrospective Issue Voting |
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| Holding incumbents, usually the president's party, responsible for their records on issues, such as the economy or foreign policy. |
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