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| the occasion or the time and place it was written or spoken |
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| goal that the speaker or writer wants to achieve |
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| a person or thing that is being discussed, described, or dealt with |
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Also known as the Aristotelian triangle
describes the interaction among subject, audience, and subject |
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| the person addressing the subject |
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| the people that the speech or passage is directed to |
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| the character the speaker creates when he/she writes or speaks |
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| used by the speaker to demonstrate that they are credible and trustworthy |
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| persuading by the use of reasoning |
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| persuading using emotional appeal |
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| an argument offered in opposition to another argument |
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| agreeing that points of the counterargument are valid |
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| to deny that the counterargument is true using proof |
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| an idea or meaning suggested by or associated with a word or thing |
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| promoting your view of the subject by not disclosing opposing views |
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| harsh and critical speech about a certain subject |
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