Term
|
Definition
| The number of babies born per year |
|
|
Term
|
Definition
| How consumers feel about the state of the economy |
|
|
Term
|
Definition
| (1) The movement protecting consumers by requiring honest packaging and product guarantees (2)The theory that the greater consumption of economic goods is beneficial (3) The attachment to materialistic values and possessions |
|
|
Term
|
Definition
| The measurable statistics concerning a population, particularly its size, composition, and distribution |
|
|
Term
|
Definition
| The amount of money consumers have after meeting all the expenditures for necessities |
|
|
Term
|
Definition
| The amount of money, after taxes, that people have left for necessities such as food, shelter, utilities, and transportation |
|
|
Term
|
Definition
| A consumer-measuring technique combining geography and demographics, first devised by Claritas Corp |
|
|
Term
|
Definition
| The influx of people into a country from another country |
|
|
Term
|
Definition
| The money and other assets that people typically receive in a year from their work, property, and other investments |
|
|
Term
|
Definition
| The length of time people will live, and how long they can be productive in the economy and in society |
|
|
Term
|
Definition
| An individual's distinctive way of living; a pattern that influences a person's choice in all areas of life, from how to spend time to how to spend money |
|
|
Term
|
Definition
| The importance that we attach to the things we own |
|
|
Term
| Per Capita Personal Income |
|
Definition
| The total income of a prescribed area divided by the total population |
|
|
Term
| PRIZM NE (Potential Rating Index by ZIP Code - New Evolution) |
|
Definition
| A geodemograpgic method of segmenting markets by ZIP codes, and then combining demographics (such as income and education) with lifestyles, thus identifying areas of similar consumer behavior throughout the United States |
|
|
Term
|
Definition
| Research questionnaire tool through which respondents can indicate their level of favorable or unfavorable opinion across a range of answers |
|
|
Term
|
Definition
| Observational research method whereby on observer or team of observers keep a written tally of the category being studied |
|
|
Term
|
Definition
| A qualitative research method that involves one participant offering thoughts and opinions to a researcher |
|
|
Term
|
Definition
| Qualitative research method that gathers a small group of consumers with a moderator to discuss and offer opinions about a product, service, or other marketing-related topic |
|
|
Term
|
Definition
| Quantitative research tool that presents a statement and asks consumers to select a degree of agreement or disagreement with the statement |
|
|
Term
|
Definition
| Shopping magazines such as Lucky, featuring fashion, and Domino, showcasing home decor |
|
|
Term
|
Definition
| The process of analyzing a given marketing opportunity or problem finding solution though understanding the behaviors and preferences of the market's consumers |
|
|
Term
|
Definition
| The specific information marketers want to learn though a research study |
|
|
Term
|
Definition
| Creating an original study to match specifically - you have to fing it |
|
|
Term
|
Definition
Research that is subjective, focusing on peoples opinions and attitudes towards a product or service
- open ended questions
- obtain information & have to code it
- TYPES: Focus groups: guided discussion among a small group of consumers
Depth interview: one-on-one session between a consumer and researcher
-Product seeding: like product placement |
|
|
Term
|
Definition
Research that is objective, focusing on collecting numbers and facts that can be analyzed statistically
- closed ended question
- the way we are doing research
- can be done on web, email, website or in person by an interviewer (by phone, at a store or mail, ect.)
- attitude scales that allows consumers to express feeling |
|
|
Term
|
Definition
Locating data from existing sources that meets a studies research objectives
- specific thing that your looking at
- Advantage: Saves time and expense of conducting original studies
- Sources: Government agencies, market research firms, newspapers & magazines, trade associations, textbooks, ect. |
|
|
Term
|
Definition
| Fashion event in which a designer or a manufacturer brings an entire line to a local store for customers to see and buy |
|
|
Term
|
Definition
| Quantitative & qualitative research |
|
|
Term
|
Definition
Print
Broadcasting
Fashion shows
In-store displays and promotions |
|
|
Term
| How Fashion Marketers Communicate with Consumers |
|
Definition
| Traditional Media & New Media |
|
|
Term
|
Definition
| The way stores put you in the mood to buy/use the things that they sell |
|
|
Term
|
Definition
| Email, E-zines, Interactive Web sites, Blogs, Text messages, Word-of-mouth |
|
|
Term
|
Definition
| Difference between current state and desired state |
|
|
Term
|
Definition
1) problem awareness
2) Collect Information about alternative solutions
3)Review and Evaluate the Alternatives
4)Select the Best Alternative |
|
|
Term
| Collect Information about alternative |
|
Definition
| Influences, past experiences, - levels of involvement: high medium low - Perceived Risk: the chances for loss, physical, physiological |
|
|
Term
| Review and Evaluate the Alternatives |
|
Definition
Personalize and priotitize the alternatives
Consider brand equality as needed
Refer to marketing materials for appropriate education |
|
|
Term
| Select the Best Alternative |
|
Definition
Consumers job
- compare total benefits |
|
|
Term
| After Purchase Evaluation |
|
Definition
| Has it met your expectations |
|
|
Term
|
Definition
| Rational, behavioral, and Experiential |
|
|
Term
|
Definition
Heuristics
Inertia
Ethnocentrism (we are the better culture & the norm)VS. Xenocentrism
Relativism (knowledge truth) |
|
|
Term
|
Definition
| The use of actions that consumers have learned to specific stimuli as a basis for decision making |
|
|
Term
|
Definition
| Situation in which individuals make consumption choices that relate specifically to their own culture |
|
|
Term
|
Definition
| Use of the overall experience as opposed to a particular decision criterion in decision making |
|
|
Term
| Extensive decision making |
|
Definition
| Decision making process in which the consumer weighs the pros and cons, along with the perceived risks and benefits |
|
|
Term
|
Definition
| Awareness of a need or "problem" that is stimulated by others such as marketers |
|
|
Term
|
Definition
| Simple mental rules of thumb that helps us make decisions more quickly |
|
|
Term
|
Definition
| Act of completing a consumption activity or buying the same brand because it takes little or no energy |
|
|
Term
|
Definition
| The search for and selection of data that provide an adequate foundation for making good decisions |
|
|
Term
|
Definition
| The process of sorting through collected data, then prioritizing and selecting that which best meets our information objective |
|
|
Term
|
Definition
| Awareness of a need or "problem" that originates within an individual |
|
|
Term
|
Definition
| Process of decision making that involves some thought, but frequently involves general rules of thumb we've learned or borrowed from others |
|
|
Term
|
Definition
| State in which a consumer perceives an inbalance between his or her current ("as is") situation and an ideal ("should be") situation |
|
|
Term
|
Definition
| The risk a customer believes exists in the purchase of goods or services whether or not a risk actually exists |
|
|
Term
|
Definition
| The use of logically based, left-brain thinking to process information and carefully review the pros and cons of a decision |
|
|
Term
| Routine/habitual decision making |
|
Definition
| Situation in which not much thought is needed to reach a decision |
|
|
Term
|
Definition
| A style or fashion that is characterized by a simplicity of design that keeps it from becoming easily dated |
|
|
Term
|
Definition
| Stage in fashion's life cycle when it is experiencing decreasing sales and availability only in the lower price ranges |
|
|
Term
|
Definition
| A short-lived fashion that burst onto the scene, is wildly popular among a target group of consumers, and then disappears |
|
|
Term
|
Definition
| People who adopt a look only after they are sure of a fashion trend |
|
|
Term
|
Definition
| The length of time a given look or style is popular |
|
|
Term
|
Definition
| Term for offering consumers the latest fashions as quickly as possible |
|
|
Term
|
Definition
| Stage of the fashion life cycle when a new life style fist appears |
|
|
Term
|
Definition
| The use of catalogs, stores, and the Internet in a coordinated marketing plan |
|
|
Term
| Obsolescence or Rejection Phase |
|
Definition
| Stage that marks the end of a style's fashion life cycle, indicating that the look is out-of-date and no longer being sold |
|
|
Term
|
Definition
| Stage in of the fashion cycle when a style is at the height of its acceptance and popularity |
|
|
Term
|
Definition
| The period of the fashion cycle when a look is growing in popularity |
|
|
Term
|
Definition
| Fashion industry term for copies of the original |
|
|
