Term
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Definition
| faith and confidence which causes customers to want to do business with the firm again. |
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Term
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Definition
| evaluates public attitudes towards a firm. people that work for the firm |
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Term
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Definition
| "idea" people that write and illustrate the message and design the ad. |
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Term
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Definition
| various systems that deliver messages of advertising. (print, broadcast, visual and internet) |
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Term
| on-premise business signs |
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Definition
| advertising at the place of the business. |
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Term
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Definition
| nationally advertised products that are well known |
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Term
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Definition
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Term
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Definition
| variety of merchandise or services. |
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Term
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Definition
| any message in mass media that informs people about good and services and is paid for by an identified sponsor. |
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Term
| what are the three main forms of media? |
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Definition
| print, broadcast, visual and internet |
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Term
| What are three factors that determine if a message is an advertisement? |
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Definition
| Is it paid for, does it appear in the mass media and is its intent to inform people? |
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Term
| What makes advertising so successful? |
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Definition
| It tells people about your business and product, attracts new customers and keeps old ones interested, increases your sales and creates a good rep. |
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Term
| What are some advantages and disadvantages of direct mail advertising, tv advertising and radio advertising? |
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Definition
| Mail- chep, color and illustrations but high waste and annoying TV- motion/sound and color but expensive and may not reach the target. Radio- voice and last minute changes but no illustrations and waste. |
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Term
| What are the six basic questions to be answered when deciding when to advertise? |
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Definition
| who should you advertise to, what should be advertised, where, when should you advertise, and how should you? |
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Term
| Five elements of a successful advertisemtn |
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Definition
| headline, copy, price, illustration and business identification |
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Term
| Three different types of printed illustrations |
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Definition
| clip art, photography and original art |
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Term
| Indirect and Direct advertising? |
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Definition
| direct has a price and indirect ads do not. |
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Term
| three types of layout plans are what? |
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Definition
| C, Z, and S or all backwards. |
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Term
| How is magazine advertising divided? |
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Definition
| divided into three categories- display ads, classified ads and display classified. |
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Term
| What are the functions of a headline |
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Definition
| speaks directly to the audience, stresses the strong benefits, makes the audience want more information. |
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Term
| What is the function of the copy? |
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Definition
| To give information about the thing that your selling. (goods and services) follows up headline, stresses benefit, gets to the point and supports the advertising theme. |
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Term
| Why do people listen to or watch broadcast media? |
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Definition
| for entertainment and for infomation |
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Term
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Definition
| between the hours of 630-10 |
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Term
| What is the benefit of cable television? |
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Definition
| it enables tv stations to create narrowly focused formats. |
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Term
| What makes broadcast media effective? |
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Definition
| It is repeated and regularly used. |
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Term
| What elements are included in broadcast media? |
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Definition
| headline, body, copy, image and request for action and business identification |
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Term
| Benefits of radio advertising? |
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Definition
| Use of voice and sound which causes excitedment and theres oppurtunity for last minute changes. |
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Term
| What makes up the cost of a television announcement? |
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Definition
| what the the commercial will air, what channel, for how long, and the season. |
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Term
| What should the success rate for a direct mail effort be? |
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Definition
| at least 2% return to be considered successful. |
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Term
| What is an advertising proof? |
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Definition
| it shows exactly how an ad will appear when printed. |
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Term
| Does advertising increase or decrease the cost of the procuts to the consumer? |
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Definition
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Term
| What type of circulation does a magazine have and how long is its lifespan? |
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Definition
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Term
| What is classified advertising and cooperative advertising and when are they used? |
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Definition
| cooperative- purchased by a local business but partially paid for by national supplier |
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Term
| For an advertisement to be effective what must it include? |
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Definition
| consistency of both style and standards |
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Term
| what should the focal point of an ad be? |
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Definition
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Term
| what makes up a classified ad? |
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Definition
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Term
| type of broadcast media includes what? |
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Definition
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Term
| describe the types of audiences for television and radio advertisements |
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Definition
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Term
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Definition
| use of decorative items containing and advertising message |
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Term
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Definition
| ad features many items in small space |
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Term
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Definition
| sent to potential customers homes |
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Term
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Definition
| non paid coverage of a firm or product by the media |
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Term
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Definition
| big electrical displays with motion and animation. blimps or airplanes |
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Term
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Definition
| special promotional displays located at strategic spots |
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