Term
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Definition
| a paid, mass-media attempt to persuade |
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Term
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Definition
| organization or company paying for the advertising |
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Term
| Intergrated Brand Promotion |
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Definition
| the process of using a wide range of promotional tools working together to create widespread brand exposure |
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Term
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Definition
| a specific message that someone has placed to persuade an audience |
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Term
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Definition
| coordinated advertisements that communicate a cohesive and intergrated theme. |
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Term
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Definition
| A group of individuals who receive and interperate messages sent from companies. |
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Term
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Definition
a perticular group of consumers singled out for an advertising or promotion campaign
(target audiences are alway potential audiences because the company cant be sure the message will get to them) |
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Term
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Definition
| most mass media is directed here |
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Term
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Definition
| mambers include retailers, wholesalers, and distributors |
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Term
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Definition
| Special target audience focused on doctors lawyers etc. |
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Term
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Definition
| magazines published specifically for members of a trade. |
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Term
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Definition
| an ad used worldwide with very little change |
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Term
| Internatinoal Advertising |
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Definition
| occurs when firms prepare and place different advertising in different national markets. |
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Term
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Definition
| sharing advertising expenses between natinoal companies and local merchents |
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Term
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Definition
| process of planning and executing the conception pricing promotion and distribution of ideas goods and sevices to create exchanges that satisfy individual and organized objectives |
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Term
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Definition
| the niche that the brand will persue |
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