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| develop the concept and overall idea |
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| overall concept with the creative department- responsible for the visual |
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| creative to a finished material |
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“the work, the work, the work”; want to change the behavior of the market; betty white- snickers
WPP |
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- the better the idea the more time you spend with it- worldmade; huggies full of chic
WPP |
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humankind; tony the tiger and Pillsbury doughboy; allstate campaign- mayhem;
Publics group |
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- famously effective since 1917-etrade baby campaign; febreeze experiment
WPP |
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| McCann Erickson Worldwide |
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| -built on the power of the truth; truth well told; priceless campaign for Mastercard; Interpublic |
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| - the lovemarks company- a publicis group- high love and high respect, loyalty beyond reason |
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| - WPP- only first class business and that in a first class way; evolution of beauty- dove |
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| - guided by playbooks not rule books; Omnicom; McDonalds im loving it campaign |
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| - resist the usual; lg smart their campaign; WPP company; creator of the slogan “ a mind is a terrible thing to waste” |
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| - 6.5 seconds that matter; the wheel; pet shelter project; publicis group |
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| - brandvocacy; Aflac duck campaign |
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| - superbowl 2012- Go daddy kiss with Bar Rafaelli; be remarkable- be authentic; human spoke here; interpublic company; volkswagon- the force 2011 superbowl commercial; live mas tacobell commercial |
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McCann Erickson Worldwide
Draft FCB
Deutsch |
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Leo Burnett Worldwide
Publicis Kaplan Thater
Saactchi and Saatchi |
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BBDO
JWT
GREY
Ogilvy and Mather
Young and Rubicam |
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