Term
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Definition
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Term
| Companies use advertising for: |
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Definition
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Term
| advertising motivates consumers by: |
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Definition
| creating brand preference |
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Term
| advertising showcases competitive advantage by: |
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Definition
discussing unique benefits
helping to maintain strong competitive position |
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Term
| advertising improves products by |
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Definition
| providing the incentive of clear benefit when improved product meets needs |
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Term
| the most efficient way to communicate with a mass market |
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Definition
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Term
| Fact or Myth: Advertising results in higher prices |
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Definition
| myth: affects price less than other expenses |
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Term
| advertising raises prices if |
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Definition
product is truly unique
little or no competition |
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Term
| advertising may reduce price if |
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Definition
competition is intense
product cat is growing
advertising created the demand
economies of scale kick in |
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Term
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Definition
too many brands
high production cost |
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