Term
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Definition
Placement in category
Target customer
Target price
promotion
sales support
Seasonality
Exclusivity |
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Term
| What dictates ordering schedule? |
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Definition
Lead time
Shelf Life
Cost |
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Term
| What is most critical component in buying cheese? |
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Definition
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Term
| In ordering what does shelf life dictate? |
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Definition
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Term
| As perishability increases what should be axiom re ordering |
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Definition
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Term
| Who operated the Block Market for Cheese? |
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Definition
The Chicago Mercantile Exchange.
The price flucuates daily with the average published at the end of each week. |
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Term
| Considerations for cheese merchandising |
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Definition
What kind of case?
Balance between function and beauty.
How to organize the cheese
Cross-merchandising.
Signs, romance cards?
What %/part of case is being re-merchandised? |
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Term
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Definition
Coffin
upright cases
multi-decked
service cases with glass fronts |
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Term
| Organizing cheese in case |
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Definition
Know your target customer
Organize logically and in groups by use and families
Consider where you want your high volume products to drive traffic to other items you want noticed.
Consider what can be used for OORD. |
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Term
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Definition
Big, bountiful displays draw attention.
Stack cheese to bring heights (within load levels)
Retain pretty labels and packaging for ambient backgrounds.
Cross-merchandising with pairing items to increase ring.
Signage for fun and facts. Include milk, country of origin, name, price (?)
Be careful re-arranging as it frustrates customers. |
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Term
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Definition
Product
Price
Placement
Promos
Harvard study found that sales increase 50% whenever a "sale" sign is added to a product. |
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Term
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Definition
Knowledge of products
Knowledge of services
Knowledge of customers
Knowledge of competition.
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